Coordinator, International Marketing & Events

at  Thompson Rivers University

TThe Coordinator, International Marketing & Events is responsible for coordinating and organizing multiple recruitment and event projects for a variety of marketing activities within TRU World and abroad, including digital student recruitment and the planning and coordination of Familiarization Tours. Coordinates the compiling, registering and booking of events for TRU World marketing and recruitment as well as conferences and special events. Liaises with stakeholders, and identifies, coordinates, and supports TRU representatives who are traveling. Provides program counseling and information to international students and stakeholders.

EDUCATION:

• Completion of an undergraduate degree, or four years of related post-secondary education in Marketing, Event, Convention or Hospitality Management

EXPERIENCE:

• Three (3) years related experience including:
• One (1) year experience in Event and Convention Planning
• Experience with International student recruitment, preferably in a post-secondary environment
• Experience in marketing & communications, presenting, Public Relations
• Experience with social media, video development and teleconferencing
• Experience in editing, writing communication and promotional materials, updating/inputting information on the web and social media
• Experience in database and/or electronic data management
• Experience with student program counseling and/or student recruitment

SKILLS, KNOWLEDGE OR ABILITIES RELATED TO THE JOB

• Demonstrated advanced ability to use MS-Office (Word, Excel and PowerPoint) applications, electronic data entry, word processing at 45 wpm
• Proven ability to communicate effectively both orally and in writing for news and marketing publications and to a culturally diverse audience
• Ability to plan, coordinate, organize and prioritize projects to meet deadlines and competing priorities; attention to detail
• Ability to deal effectively with staff, students, colleagues and external vendors with courtesy, discretion and tact; ability to deal with difficult situations appropriately
• Ability to work both independently and as part of a team with accountability and agreed upon results, deadlines and guidelines
• Hold current BC class 5 driver’s license
• Second language will be considered an asset

• Coordinates online and digital recruitment strategy, including management of social media channels and external communication.
• Coordinates all recruitment events and conferences in accordance with internal policy and procedures. Ensures that event and project criteria standards and timelines are met within established guidelines and deadlines.
• Coordinates in the planning and scheduling of travelers, as well as services for clients and visitors, including registration, accommodation, logistical support and catering. Liaises with stakeholders on a variety of events and business trips.
• Coordinates activities to promote events including social media promotion, information questionnaires and institutional profiles, display booths, invitation and guest lists, accepting and recording replies/registrations, approving event itinerary and content, preparation of remarks, pre-event briefings and debriefings.
• Responsible for planning Familiarization Tours, on-campus events, bus tours, delegation visits, campus tours and guest scheduling.
• Creates and maintains departmental events calendar and database, enters events information into events software database, and maintains repositories and statistics for past and recurring events/projects, including customer distribution lists.
• Supervises and coordinates the work of student ambassadors.
• Assigns and coordinates some of the work of the Co-op students, auxiliary staff and volunteers.
• Provides guidance and program counseling to international students for the purpose of student recruitment.
• Working with, and communicating with, recruitment agencies, education fair companies and service companies in certain capacities.
• Will be the liaison between pathway schools, high schools, marketing department and Registrar’s office.
• Compiles a list of possible TRU representatives from/for specific markets. Identifies, trains and coordinates representatives for events, monitors requirements and travel schedule, and handles difficulties related to events.
• Prepare, monitor and analyze budgetary reports related to events revenue and expense budget.
• Provides support and assistance to the marketing team in order to meet the needs and requirements of departmental objectives.