Coordinator, Marketing Technology

at  White Case

FIRM SUMMARY

White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.
With lawyers and staff operating from more than 47 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world’s key financial markets and our strengths in handling complex cross-border work.
It’s not just about our global network of offices and shared services centers; it’s the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It’s one of the reasons we attract and retain cross-border work. And why we attract a diverse group of people.
Our lawyers are globally minded, enterprising, collaborative and committed to excellence. Diversity is a core value of our Firm and it has been recognized with numerous awards and top rankings around the world. Our people represent 90 nationalities and speak 80 languages.

POSITION SUMMARY

The Marketing Technology Coordinator forms an integral part of the centralized Marketing Operations function. The role of the Marketing Technology team within the broader function is to optimize, integrate and support multiple technology platforms, processes and products to streamline and scale the Firm’s Business Development & Marketing efforts. The Marketing Technology Team operates globally, supporting strategic initiatives ranging from client relationship management, email & event marketing, automation, product development and data & information management.
The Marketing Technology Coordinator is a competent contributor with an entry-level understanding of marketing technology related principles and processes. The role is global in remit and involves the effective and timely completion of tasks to support the Firm’s business development and marketing goals.

Duties and Accountabilities1

• Contribute to the day-to-day operations and continuous improvement of the marketing technology processes, platforms and workflow.
• Become a reliable source of knowledge on processes, platforms and products within the Marketing Technology function.
• Collaborate with requestors and stakeholders across multiple teams and functions, both local and global, to ensure the effective and timely completion of tasks.
• Assist in addressing issues and raising concerns. Adopting a solution-focused approach, always striving to improve working relationships and processes.
• Help identify opportunities to connect people, platforms, processes and products to maximize the potential across the marketing technology portfolio and improve operational efficiency, effectiveness and user adoption.
• Maintain the self-driven initiative to improve knowledge and technical skillset.
• Perform any additional responsibilities as necessary for the function.

QUALIFICATIONS

• Bachelor’s degree and marketing background an advantage; relevant Information Science, Computer Science, Digital Marketing or related discipline with technical experience would be a distinct advantage.
• Law firm/professional services experience preferred but not mandatory.
• An entry-level understanding of client relationship management (CRM) principles and processes is necessary.
• A general background in marketing technology, digital marketing or business development tactics and processes, is advantageous.
• Previous experience in running email marketing campaigns, list segmentation and campaign automation, is advantageous.
• Previous experience in data management, analysis and reporting, is advantageous.
• Good communication skills – written and oral – and the ability to work at all levels is necessary.
• Basic Microsoft office skills are necessary, including Word, Excel and PowerPoint.
• Entry-level knowledge of a coding language, such as HTML, JavaScript, HTML/CSS or SQL, is advantageous.
• A basic understanding of data privacy regulations such as GDPR, CCPA is advantageous.
• A basic understanding of UX/UI principles is advantageous.
• Attention to detail.
• Flexible, committed and enthusiastic.
• Solutions & data-driven.
• Team player.
• Client-focused approach.
• Demonstrates a growth mindset.
• Ability to work on own initiative and with direct instruction.
• Ability to work under pressure and to tight deadlines.

• Contribute to the day-to-day operations and continuous improvement of the marketing technology processes, platforms and workflow.
• Become a reliable source of knowledge on processes, platforms and products within the Marketing Technology function.
• Collaborate with requestors and stakeholders across multiple teams and functions, both local and global, to ensure the effective and timely completion of tasks.
• Assist in addressing issues and raising concerns. Adopting a solution-focused approach, always striving to improve working relationships and processes.
• Help identify opportunities to connect people, platforms, processes and products to maximize the potential across the marketing technology portfolio and improve operational efficiency, effectiveness and user adoption.
• Maintain the self-driven initiative to improve knowledge and technical skillset.
• Perform any additional responsibilities as necessary for the function