Coordinator, Social Media and PR

at  Groupe Dynamite Inc

SOCIAL MEDIA AND PR COORDINATOR

Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.
Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit.

JOB SUMMARY:

Dynamite is looking for an organized and driven Social Media & PR Coordinator to join our Marketing team, reporting directly to the Social Media Team Lead. The Social Media & PR Coordinator will act as the frontline voice of the brand by interacting with customers in real time across all social channels. If you are passionate about all aspects of social media marketing, PR and influencer marketing, creative and analytical responsibilities, we want to hear from you!

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field;
• Minimum of one (1) year of work experience in social media marketing, preferably in a retail environment with a proven track record of delivering compelling content and a significant increase in traffic, sales & engagement;
• Bilingual: excellent written and verbal communication skills in both French and English;
• Experience in fashion would be an asset;
• Excellent knowledge of social media channels (Instagram, TikTok, Facebook, Pinterest, YouTube);
• Experience in social marketing principles and strategies;
• Editing skills for Instagram Reels and TikTok videos is required;
• Experience in content writing (i.e., social media captions, blog, etc.);
• Basic knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) is an asset;
• Knowledge of Google Analytics is an asset;
• Experience or a passion for photography & videography (iPhone, film, digital) is an asset.
  Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalised coverage that meets your needs, you will be at the forefront of a growing organisation that understands the importance of investing in people.
  You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.

Social Media Marketing:

• Support the development and execution of social media strategies for platforms such as Instagram, TikTok, Pinterest, and Facebook;
• Schedule, publish, and monitor content across all social channels, ensuring brand consistency and audience engagement;
• Engage with the community by responding to comments, DMs, and fostering brand conversations.

Content Creation:

• Support the team as needed during content shoots to capture social-first assets on set, including shooting and editing, ensuring it aligns with campaign direction and brand identity;
• Create content briefs for all shoots and projects, securing approval from leadership and cross-functional partners to maintain consistent brand alignment.

Analytics & Trend Research:

• Stay on the pulse of emerging social media trends, platform updates, content creators, industry trends, and pop culture trends that are relevant for the brand’s customers;
• Monitor competitor activity and social media best practices to maintain a competitive edge;
• Analyze social media performance using tools such as GA4, Instagram Insights, Dash Hudson, Creator IQ, and other analytics platforms;
• Contribute to delivering weekly, monthly, and quarterly social media reporting providing key metrics and learnings compared to the brand’s social media targets.

Influencer Marketing Responsibilities:

• Support influencer campaigns by coordinating product orders, preparing PR mailers, and managing shipping logistics for influencer partnerships;
• Assist with influencer outreach, identifying and researching potential influencers that align with brand values and campaign goals;
• Coordinate influencer agreements and ensure timely delivery of products for brand collaborations and content creation;
• Track influencer content performance, compiling reports to measure the success of influencer initiatives;
• Conduct competitive research, staying on top of industry trends and identifying new opportunities to expand the brand’s influencer network.