Copy of Marketing & Growth Associate

at  Bird Rides Inc

WHO IS BIRD

Bird’s cleaner, affordable, and on-demand mobility solutions are available in cities globally. We take a collaborative, community-first approach to micromobility. Bird partners closely with the cities in which it operates to provide a reliable and affordable transportation option for people who live and work there.

JOB SUMMARY

We are looking for a Growth and Marketing Operations Associate to join our team to plan, execute, and optimize rider acquisition, activation, and retention campaigns. The Marketing Operations Associate is a critical thinker and is capable of identifying opportunities to improve current CRM workflows, tactics, and broader Bird marketing strategy.

REQUIREMENTS

• 2+ years of experience in consumer tech product growth roles
• Experience with growth tools such as: Braze, Zapier, Airtable, G Suite
• Experience with growth tactics such as: incentives, offers, flash promos, loyalty programs, CRM, referrals, …
• Outcome oriented. Experience working with metrics and scientific measurement
• Data proficiency. Experience with data tools (Tableau, Metabase, Mixpanel, Amplitude, etc.).
• Strong communication skills. Able to understand—and make themselves understood to—a spectrum of stakeholders.
• Comfort with ambiguity. Ability to make sense of vaguely defined problems and then prioritize them.
• Bias for action. Track record of shipping high-quality products in fast-moving environments.
• Well organized, with attention to detail.
• Passion for your city, micromobility, and improving quality of life.

• Plan and implement Rider acquisition, activation, and retention campaigns:
• Planning
• Implementation
• QA
• Monitoring
• Troubleshooting
• Performance analysis
• Contribute towards achieving results against targets.
• Leverage and optimize existing channels and tactics such as push, email, IAM, incentives, content, etc
• Provide status updates in the form of slides (charts, KPI reporting, key takeaways/trends), emails and Slack updates.