Copywriter, Crypto Marketing

at  Uphold

ABOUT UPHOLD

Uphold is now the fastest-growing private company in the San Francisco Bay Area, according to the San Francisco Business Times Fast Track 100, 2022.Uphold is pursuing a mission to democratize investments and payments for people and companies worldwide. Founded in 2014, the Silicon Valley company today has more than 8 million customers in over 150 countries with an impressive 50x increase in Mobile App downloads during the first quarter of 2020. A bridge between the old and new money systems, Uphold allows people to buy, exchange and send more than 100 currencies, cryptocurrencies, precious metals and equities instantly. An engineering-led company with a social inclusion agenda, Uphold provides a stimulating and challenging home for the brightest and best talent.

QUALIFICATIONS

• Bachelor’s degree and must be well versed in the best practices of popular social media platforms
• Understanding of social platforms, communities, and best practices (Twitter, Instagram, Reddit, Discord)
• Knowledge of email marketing, with an understanding of content marketing strategy
• Must possess attention to detail and passion for writing and copywriting, with impeccable quality
• Show a can-do attitude with a willingness to jump in and look for creative new ways to help grow the Uphold brand
• Must be able to maintain deadlines and communicate through various teams
• Be a team player with a great attitude

• Efficiently produce marketing copy for all channels including; email, push notifications, in-app communications, website content, advertising content, social media, blogs, newsletters, etc.
• Email -Personalise content for bespoke customer segments with defined KPIS
• Long form content (blogs, price page, landing page copy)
• In app Modules & Banner
• Develop and evolve our tone of voice and strategic messaging in collaboration with our in-house team of experienced marketeers and creatives.
• Ensure our tone of voice is consistent across all touch points.
• Manage quality standards, efficient processes and productivity to support the entire company’s copy needs.
• Editing and fact-checking content
• Work with the senior team to develop communications materials (social content, FAQ, newsletters, etc.)
• Pull competitive use cases and content ideas for inspiration
• Assist with monthly internal reporting across marketing channels
• Build a content library for consumer and business use cases
• Work with internal and external agencies to develop creative content series