Copywriter

at  Cubex LLC

Job Title: Mashura Copywriter (Hybrid Role)
Department: Marketing
Reports to: Head of Marketing
Location: Newport Beach, CA (Hybrid)
Company Overview: Mashura® is a leader in healthcare automation and cloud-based Inventory Intelligence solutions, supporting veterinary and dental practices in optimizing efficiency, maximizing profitability, reducing waste, mitigating risk, and improving patient care. As the parent company of CUBEX (veterinary market) and ZIMBIS (dental market), Mashura is headquartered in Scottsdale, Arizona, with an additional office in Newport Beach, California.
At Mashura, we foster a dynamic, inclusive, and innovative culture that prioritizes excellence and the customer experience. Our mission is to deliver cutting-edge solutions that exceed our customers’ expectations.
Position Overview: We are seeking a talented and driven Copywriter to join our team in a full-time hybrid role. The ideal candidate will possess excellent writing skills with the ability to create compelling content across a variety of platforms, including digital, print, and social media. This individual will be responsible for developing brand messaging, crafting corporate communications, and contributing to Mashura’s overall content strategy.

Key Responsibilities:

• Develop brand messaging and positioning that differentiates Mashura’s brands (CUBEX and ZIMBIS) in the market.
• Craft and optimize website content, digital marketing campaigns, and long-form content, including white papers, case studies, and ebooks.
• Write SEO-optimized content to improve search engine rankings and script video content for promotional materials, product demos, and customer testimonials.
• Collaborate with leadership to articulate the company’s mission, vision, and values in all communications.
• Develop press releases, media statements, and thought leadership articles for industry publications.
• Create and maintain user manuals, help guides, and UX/UI copy for software interfaces.
• Support the sales team with persuasive sales collateral, proposals, RFP responses, and customer-facing materials such as case studies and testimonials.
• Assist HR with creating job descriptions, recruitment materials, and internal communications that reflect the company’s culture and values.
• Produce internal communications such as company newsletters, memos, and training materials.
• Monitor content performance using analytics and feedback to refine and optimize content.
• Conduct content audits to ensure materials are up to date and aligned with the company’s evolving goals.
• Handle ad hoc writing tasks while ensuring consistency across all communications and brand touch points.

Qualifications:

• Bachelor’s degree in English, Communications, Marketing, or a related field (advanced degrees or certifications are a plus).
• Proven experience in content creation across digital, print, and social media platforms with a strong portfolio of work.
• Demonstrated ability to write press releases, media statements, corporate communications, and persuasive marketing content.
• Deep understanding of marketing principles, content strategy, and SEO best practices.
• Excellent verbal communication skills for effective collaboration and idea presentation.
• Strong proofreading and editing skills, with a keen eye for detail and a commitment to error-free content.
• Ability to work independently and as part of cross-functional teams.
• Experience monitoring content performance and making data-driven improvements.
• Creative and strategic mindset for generating innovative ideas to enhance customer experience.

Why Mashura:

• Join a company that values innovation and excellence in healthcare technology.
• Be part of a dynamic and inclusive team dedicated to improving the veterinary and dental markets.
• Opportunity to grow your career within a company that is making a real impact on patient care and practice efficiency.

Employee Classification:

• Full Time / Salary – Exempt

Job Location(s):

• Newport Beach Office

• Develop brand messaging and positioning that differentiates Mashura’s brands (CUBEX and ZIMBIS) in the market.
• Craft and optimize website content, digital marketing campaigns, and long-form content, including white papers, case studies, and ebooks.
• Write SEO-optimized content to improve search engine rankings and script video content for promotional materials, product demos, and customer testimonials.
• Collaborate with leadership to articulate the company’s mission, vision, and values in all communications.
• Develop press releases, media statements, and thought leadership articles for industry publications.
• Create and maintain user manuals, help guides, and UX/UI copy for software interfaces.
• Support the sales team with persuasive sales collateral, proposals, RFP responses, and customer-facing materials such as case studies and testimonials.
• Assist HR with creating job descriptions, recruitment materials, and internal communications that reflect the company’s culture and values.
• Produce internal communications such as company newsletters, memos, and training materials.
• Monitor content performance using analytics and feedback to refine and optimize content.
• Conduct content audits to ensure materials are up to date and aligned with the company’s evolving goals.
• Handle ad hoc writing tasks while ensuring consistency across all communications and brand touch points