Copywriter & Email Coordinator

at  rennie

Position: Copywriter and Email Coordinator
Job Type: Full Time, Permanent & Hybrid (4 days in office and 1 day work from home)

EDUCATION AND EXPERIENCE

• Minimum of 2-5 years of related experience
• Bachelor’s degree in marketing, English, journalism, communications, or related field/equivalent is an asset

DESIRED KNOWLEDGE, SKILLS AND ABILITIES

• Excellent writing skills, including grammar, sentence structure, and vocabulary. Must be able to craft clear, concise, and engaging content.
• Sharp editing skill to refine work and ensure content is error free
• A strong understanding of modern marketing concepts and strategies with experience producing copy for marketing campaigns
• Ability to adapt writing style and tone for different audiences and platforms
• Strong research skills and ability to analyze information to optimize email performance
• Proficiency in graphic design
• MS Office, Google Suite, Stripo, Pardot, and Mailchimp experience required
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously using common project management tools such as Asana
• Collaborative, creative, flexible, and innovative team player with an ability to work effectively with peers, senior leaders, and key stakeholders
• Exceptional communication and presentation skills, always maintains composure and an action-oriented and positive attitude
• Excellent problem-solving, and analytical skills with good judgment to make timely and sound decisions
• Strong administrative and organizational skills with the ability to manage priorities and workflow
• Strong knowledge of local real estate market is an asset

WHAT YOU’LL DO

We are seeking a creative and detail-oriented Copywriter and Email Coordinator to craft compelling, visually engaging email marketing campaigns that drive engagement and generate registrations. In this role, you will be responsible for creating high-quality copy, selecting captivating design elements, and optimizing campaigns for performance. This role requires a blend of creative writing skills, marketing knowledge, and project management capabilities. You’ll work closely with digital marketing and developer services project marketing teams to ensure all communications are aligned with each project’s brand, messaging, and strategic goals.

DUTIES AND RESPONSIBILITIES

• Create copy, content and design for all project marketing email campaigns that increases engagement and generates more registrations
• Review briefs, utilize design templates and implement email marketing best practices for emails that convert
• Adhere to individual projects brand style guides and tone of voice requirements
• Edit and proofread copy
• Source images and other design elements
• Conduct thorough research to develop key words or phrases that engages the target audience
• Work collaboratively with developer services project teams to develop content planning schedule and workback
• Collaborate with project teams to develop a thorough understanding development project marketing to align overall messaging and positioning with the marketing and sales initiatives
• Collaborate with digital marketing to optimize email performance and drive engagement
• Performs other related duties as assigned by the Leadership