Copywriter

at  Fresh Thyme Market

If you’re someone who has a genuine desire to help people live better and healthier lives, join us as we work to be a trusted resource in our communities, offering real people, real food at real affordable prices across the Midwest. If you are ready to immerse yourself in an environment, that helps shoppers naturally, intuitively, and enjoyably find real, honest, affordable goodness to meet them wherever they are on their wellness journey, we’d like to hear from you. Join us to begin YOUR journey and be a part of the Fresh Thyme Market Team!

JOB REQUIREMENTS:

• A passion for writing and a belief in the power of words
• Strong attention to detail and a fierce advocate of proper grammar and syntax
• The demonstrated ability to communicate through well-crafted, distinct and compelling narratives
• Able to thrive in a fast-paced, highly collaborative environment with an ability to be open, listen and assimilate feedback from multiple sources
• Comfortable presenting and articulating copy direction to key stakeholders
• Must demonstrate an aptitude for action, ownership, strong creative thinking and problem solving
• Possess the skill and drive to determine goal(s) of a project, campaign or initiative vis-a-vis context, audience, stakeholder inputs and characteristic(s) of channel and individual asset
• Understanding the customer journey and how to write to each touchpoint
• Knowledgeable of the retail and grocery category and its realities
• Understand the importance of branding and how it comes to life
• Advanced planning skills to prioritize and consistently meet deadlines; and not afraid to ask for help
• Strong communication and interpersonal skills
• Attuned to current culture and trends
• Proficiency in Microsoft Office
• Experience in customer segmentation, targeted marketing and community building/social networking is a plus

The duties of a Copywriter will include but may not be limited to the following:

• Support Marketing team in developing coherent communication that’s relevant, effective and on brand
• Write for a range of programs, channels and goals, including but not limited to:
• broad brand stories, long-form or short-form
• deliverables such as email, social, in-store, website, radio, etc.
• campaigns and initiatives focusing on everything from brand building to driving sales growth to customer acquisition and retention
• product specific point-of-sale
• external and internal audiences
• solution-based content
• multiple product categories: Produce, Bakery, Grocery, Meat, Seafood, Wellness
• Own the proofing and editing of all outgoing assets for accuracy
• Establish brand messaging library sourced from feedback, determined best practices, channel tone and voice, and the realities of the marketplace

This is not meant to be all inclusive of the responsibilities of this position; other duties may be assigned or required