Copywriter Lead

at  Anaconda

Job no: 510255
Work type: Full time
Location: VIC - Metro

Categories: e-Commerce

• Expand your career with three great Aussie icons
• Career Progression, Profit Share & Team Discounts
• Hybrid role in a vibrant, team oriented culture where we embrace pace & new ideas

The Copywriter Lead oversees and creates compelling content for eCommerce sites, aligning with brand voice and marketing goals. You will lead and mentor a copywriting team, delivering high-quality content that drives engagement and sales. This role also involves managing performance metrics, setting team goals, and communicating results to key stakeholders

WHO WE ARE

Spotlight Group Holdings (SGH) is a privately held $3bn+ Australian parent company which controls, operates and invests in a diverse set of businesses and assets.
SGH is one of Australia’s largest privately-owned and operated family business, comprising of the Spotlight Retail Group, the Spotlight Property Group, Spotlight Group Investments, Spotlight Direct Investments and the Spotlight Charitable Foundation.
Comprising of the long term existing iconic brands in Spotlight, Anaconda and Mountain Designs, together with the exciting addition of Harris Scarfe, SRG is acknowledged as the market leaders within the Australian retail Space.
To apply, please complete our online application form and submit an up-to-date resume and cover letter.
You must have unrestricted working rights in Australia to be considered for this position
Only shortlisted candidates will be contacted
No agency enquiries or applications please
Advertised: 23 Jul 2024 AUS Eastern Standard Time

• Content Strategy Contribution and Execution: Develop content ideas that are in line with overall content strategy and business objectives. Creating various materials aligned with brand voice and SEO.
• Team Leadership: Lead and mentor copywriters, setting goals, managing workloads, and fostering a creative work environment.
• Content Quality Assurance: Ensure exceptional content quality, consistency, and adherence to brand guidelines.
• Collaboration: Partner with cross-functional teams to create integrated campaigns and optimize content performance.
• Creative Innovation: Generate innovative content ideas, staying updated on industry trends.
• Performance Analysis: Track content performance, keyword rankings, provide insights, and set KPIs to measure success