Copywriter

at  Smart Group

WHO ARE WE?

Your Overseas Home helps people buy property abroad. It could be a holiday home in France, Greece, or Florida, a property to retire to in Spain or Italy, or maybe an investment property to rent out in Cyprus or Portugal. We have supported thousands of clients in finding their dream home and continue to support them through the property buying process, which can take several months.
We do this primarily via online property exhibitions and webinars. These explain how to buy property, while connecting our audience with overseas estate agents, lawyers, currency and payments specialists, and other experts you need to buy a home in another country.
Your role will be to write exciting, creative, and persuasive (often marketing and sales-driven) copy that brings a steady and increasing flow of motivated buyers to our websites, webinars, and virtual exhibitions. This is primarily via email marketing, but you will also be involved in writing banner ads, brochures, social media campaigns, and other advertising collateral. You will be involved in defining and evolving our tone of voice along the way.

• Taking ownership of email campaigns, including planning, writing, proofing, and monitoring.
• Writing powerful emails that address the needs of clients and persuade them to attend our events.
• Writing engaging and effective copy across all marketing and sales channels including adverts, product descriptions, brochures, emails, social media, and websites.
• Collaborating with various teams to create innovative new ways to bring clients on board.
• Researching the characteristics of your target audience and the pains/challenges facing them as they spend hundreds of thousands of pounds on property in a different country.
• Working with our partner estate agents, lawyers, IFAs, etc., to understand what they offer clients and promote their services effectively.
• Managing relationships with external copywriters, briefing and editing content to ensure our tone of voice is present across all content produced.