Corporate Vice President, African American Market Development Lead

at  New York Life Insurance Co

Location Designation: Hybrid - 3 days per week
When you join New York Life, you’re joining a company that values development, career growth, collaboration, innovation, and diversity & inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally.

ROLE OVERVIEW:

The Corporate Vice President, African American Market Development Lead is responsible for the strategic planning and execution of programs aimed at growing the Company’s market share within the African American market segments. The Market Development Lead is responsible for the company’s expansion in the African American market, which includes leading a team of dedicated professionals throughout the country, working with business partners at the national and local levels to effectively target and grow our position within the segment(s).

WHAT YOU’LL DO:

• Work with Senior Management in the development of vision, strategy, modeling, and projections for the African American Market strategic initiative which is aimed at generating incremental growth in KLIs and KPIs in this market.
• Develop and implement programs, tactics, and initiatives geared to help Managers and General Offices position themselves in the African American market and achieve consistent KPI growth.
• Lead a team of resources across the country who are responsible for the day-to-day implementation of the business plan(s).
• Build and implement tracking, accountability, and performance systems to ensure employee productivity and professional development.
• Effectively lead, manage, and coach managers and employees to consistently achieve high levels of productivity and accountability.
• Work closely with Senior Management and with counterparts to develop Field programs that benefit our growth across market segments.
• Work with our Cultural Marketing group to oversee the creation and deployment of culturally sensitive sales and recruiting materials for Agent and Manager use.