Country Marketing Manager, Finland & Sweden

at  Frends

Frends is growing and we are strengthening our Frends marketing team. As a result, we´re looking for a new role Country Marketing Manager for Finland & Sweden.
At Frends, we are on a mission to accelerate every organizations journey to success with integrations that are fast, easy, and transparent.
Our growth journey is moving fast and is driven by innovation, collaboration, and a commitment to excellence. As part of our dynamic marketing team, you will play a pivotal role in enhancing our presence and driving our marketing operations to new heights in Finland and Sweden.

WANT TO KNOW MORE ABOUT FRENDS?

Frends eiPaaS is our own, Nordic, modern, low-code integration platform. Frends solves the digitalization challenges of both global and smaller customers and in both private and public sectors in various industries. As a brand Frends is over 30 years old but the recent rise of iPaaS Frends has seen explosive growth in the Nordic and Europe markets. It has been and is constantly being developed by our own R&D team. The latest incarnation of the product utilizes modern technologies and cloud services.
Frends is recognized in the Gartner Magic Quadrant for Integration Platform as a Service, Worldwide. Frends was also awarded in G2 review with the “Fastest Implementation” badge in 2023.
Visit our webpage. Check out our use cases. Listen to our webinars. Learn more about Frendszone from our blogs

ROLE OVERVIEW

As the Country Marketing Manager for Finland & Sweden at Frends, you will lead our field and account-based marketing efforts in these regions. You will be responsible for demand generation and account-based marketing activities, driving Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), and contributing to our revenue pipeline growth. You will act as the marketing and customer expert on the ground, providing valuable insights about the local markets to the global marketing team.

KEY RESPONSIBILITIES

• Demand Generation: Develop, plan, and implement demand generation and account-based marketing campaigns tailored to the Finnish and Swedish markets to drive MQLs and SQLs and generate pipeline growth.
• Performance Monitoring: Monitor campaign performance and iterate strategies based on data-driven insights to ensure effectiveness.
• Content Creation: Support and create market-specific content aligned with marketing and ABM objectives to showcase the value proposition and success of the organization.
• Event Planning: Oversee the planning and execution of customer events, webinars, and industry events within Finland and Sweden.
• Market Analysis: Provide analysis of potential new areas to bring more MQLs and SQLs and pipeline, as well as reporting and analyzing the impact of your efforts.