Creative Director

at  Education Dynamics Llc

WHO YOU ARE

RW Jones is seeking an innovative and visionary Creative Director to join our higher education strategic communications, marketing, and branding agency. The Creative Director is responsible for shaping the overarching vision of a marketing project or brand, in partnership with a marketing and/or brand strategist. They guide the conceptual and thematic direction, setting the tone and overall goals for campaigns or projects. They will spearhead visual strategy and creative execution for projects, manage the visual elements of client marketing initiatives, and contribute to the agency’s marketing and business development efforts.
The ideal candidate will be an agile and persuasive creative leader who is passionate about blending art with strategy and who is fearless when it comes to building brands with purpose. Working with higher education institutions and associations, the ideal candidate will understand the relationship between research, strategy and creative execution, and will have experience building creative platforms and visual identity systems that elevate reputation and raise awareness. Equally important, we seek a tested relationship builder who understands the power of socialization and communication to produce better creative work and marketing outcomes.

HERE ARE THE ABILITIES WE SEEK:

• As the Agencys chief creative lead, drive the visual components of the immersion, strategy and creative development phases for client branding projects, ensuring they align with client objectives and agency standards.
• In partnership with an agency strategist, shape the overarching vision of a brand using the data, insights and strategies created during the brand development process.
• Ideate and execute creative platforms for clients that are on-time, on-strategy, and in-line with client expectations.
• Develop visual identity systems (logo, color, typography, visuals) and conceptualize the brand architecture frameworks necessary for success.
• Direct and shape the visual aspects of marketing campaigns for a diverse clientele within the higher education sector.
• Act as art director, overseeing and mentoring a talented team of in-house and freelance graphic designers and other creative staff to produce high-quality work that resonates with target audiences.
• Act as a senior designer, contributing to the agency’s marketing efforts, including the creation of marketing materials, digital content, and brand assets.
• Collaborate with the strategy and research teams to incorporate creative insights into marketing proposals and campaigns.
• Actively participate in client meetings, presenting creative concepts and solutions that enhance client institutions brand and marketing goals.
• Manage the creative process from concept to completion, ensuring all work is on schedule and within budget.
• Develop and refine proposals for potential clients, illustrating the agencys creative capabilities and value proposition.
• Stay current with industry trends, technologies, and best practices in higher education marketing to continually improve the agencys creative output.

WHO WE ARE

EducationDynamics is a marketing and enrollment management company that is transforming the way students connect with the right school for them. Join our big-hearted team of higher education expertswe specialize in market research, advertising, multichannel marketing, lead generation and enrollment management for over 500 US colleges with a focus on adult online education.
EDDY is always looking for exceptionally savvy, driven individuals who are passionate about helping our partner institutions understand, engage, enroll and retain students. Our collective passion and shared mission led to EDDY being recognized as a 2024 Great Place to Work. Our headquarters are based in Lenexa, Kansas, but our team is expanding every day with over 280 members across the country. For more information, please visitEducationDynamics.com.

QUALIFICATIONS

• A bachelors degree in Fine Arts, Graphic Design, Marketing, or a related field.
• A minimum of 7 years of experience in creative roles of increasing responsibility, preferably within a marketing agency environment.
• Proven ability to develop successful creative concepts.
• Proven experience developing creative concepts into evolved creative platforms and the ability to talk through the research and strategy that fed their creative development.
• Experience building and reimagining visual identity systems, preferably within higher education.
• Experience creating and reimagining brand guidelines and brand architecture systems, preferably within higher education.
• Experience designing for the Web and an understanding of Web accessibility and compliance with ADA standards.
• A strong portfolio showcasing a breadth of creative work across various media.
• Excellent leadership and communication skills, with the ability to inspire and direct a creative team.
• Proficiency in design software (e.g., Adobe Creative Suite) and familiarity with the latest design trends.
• Knowledge and skill working within project management systems to manage workload and resourcing.
• Strategic thinker with a clear understanding of brand development and multichannel marketing strategies.
• Demonstrated ability to manage multiple projects simultaneously, with a sharp attention to detail.
• Strong presentation skills, with a persuasive ability to sell creative vision to clients and stakeholders.
• Candidates selected to advance in the process should be prepared to share their portfolio with the recruiter.

Please refer the Job description for details