Creative Strategist

at  ITV Jobs

Skills you’ll need (minimum criteria)

• Midweight experience in creative planning / strategy, ideally from an advertising agency background
• Good working knowledge of creative & media effectiveness, creative processes, conversion activity and digital platforms

Great creative work comes from great creative strategy. This is an opportunity for a midweight strategist to join a tight-knit department and take ownership of exciting campaigns promoting the brand and key shows. We’re not flogging toothpaste here, we’re selling content that people across the UK love and look forward to!
The role will report into the Head of Strategy, with plenty of room for independence and growth. They will work closely with Marketing Teams, Paid and Owned Media Teams and creatives to develop best in class, effective marketing campaigns.

The role will entail but not be limited to:

• Staying informed: on business performance, marketing plans and trends, and competitor activity.
• Insight & inspiration: digesting - and at times challenging - campaign briefs from our Marketing colleagues, and turning these into inspiring, insight-led creative briefs for our teams to answer.
• A strategic anchor throughout the process: helping keep creative development on brief, crafting compelling logic to sell in work, interpreting feedback, and holding stakeholders accountable to the brief.
• Building relationships: with Campaign Leads and the Brand Team in Marketing and Campaign Management and Creative Directors in ITVC.
• Championing effectiveness: making sure our creative work works, by being the driving force behind post-campaign analysis and applying learnings to future projects
• Full-funnel thinking: working closely with teams to provide strategic guidance and best practice for big brand campaigns, content promotion, conversion-driving activity (aka Performance Marketing), and spotting reactive opportunities.

Skills you’ll need (minimum criteria)

• Midweight experience in creative planning / strategy, ideally from an advertising agency background
• Good working knowledge of creative & media effectiveness, creative processes, conversion activity and digital platforms.

Other things we’re looking for (key criteria)

• Smart and curious, with strong insight and research skills
• Creative and innovative thinking to drive new ideas
• Proactive, confident working independently, and able to manage their time and workload effectively
• Able to shape and interpret research and testing (for example, learning from System 1 reports or drafting qualitative research discussion guides)