CRM and Digital Marketing Manager

at  Carpenters Workshop Gallery

Carpenters Workshop Gallery produces and exhibits functional sculptures (known as ‘collectible design’) by international artists and designers working outside their traditional territories of expression. It is an exciting, cutting edge and ambitious entrepreneurial project with a global physical footprint (Paris, London, NY, Los Angeles)
We are looking for a hybrid profile with an in-depth CRM and email marketing experience and additional paid marketing experience.
You will be reporting directly to the Head of Digital and working in tight collaboration with the cross functional teams.

REGARDING DIGITAL MARKETING

• Develop paid marketing channel to drive brand awareness, traffic, enquiries, new client acquisition and attributed revenue
• Develop strategies, plan, brief, project manage and validate all elements of the campaign with the relevant stakeholders
• Set up campaigns, monitor results and optimise campaigns to meet KPI goals
• Manage advertising budget to maximise ROAS
• Work with the content team and social media team to come up with new, creative strategies utilising industry best practice and customer journey insights
• Pilot, test and optimize journey, differentiated by client profiles in collaboration with the marketing and sales teams
• Review ad campaign structures, tracking, utm structure and reporting and propose more efficient strategies to monitor and meet KPIs
• Review and optimise audience targeting and propose new strategies to meet KPIs
• Regular reporting and insights (weekly, monthly, quarterly), proactively work on more insightful and more automated ways of providing actionable insights
• Propose new and creative ways to reach new customers and meet KPIs, including new channels, ad formats, creative strategies, audiences, etc
  We are looking for individuals that understand what it takes to be the best and with proven success in a similar environment. If you are a team player, keen to learn with a desire to excel, and have outstanding interpersonal and communication skills please do apply.

EXPERIENCE

• 5+ years of experience in a similar role within a startup / SME in the luxury / arts industry
• Proven channel ownership experience working within a Digital Marketing Manager / CRM Manager role
• In depth experience with HubSpot, ideally building from ground up
• In-depth knowledge of email marketing, marketing automation, lead nurturing, customer personas, and CRM management
• Experience in delivering successful paid marketing campaigns, in particular, Instagram advertising
• Strong experience with data tracking, defining data and reporting structures, connecting data points, monitoring, analysis and troubleshooting, campaign analysis and experience with producing insightful reporting to leadership is a must
• In-depth knowledge of Google Analytics and Hubspot is a must. Experience with Meta Advertising is highly preferred. Experience with Hotjar, SEMrush and other reporting and tracking tools is a plus
• Keen eye for detail and visual aesthetic
• Strong analytical, leadership, and communication skills
• Experience with Pinterest Ads, Google Ads and other channels is preferrable
• HubSpot certifications, Meta Advertising certifications or relevant qualifications are a plus
• Copywriting skills are a plus

SKILLS

• Project Management: track record of working in a fast paced and agile environment with lots of moving parts, able to stay on top of day to day work whilst not forgetting the bigger picture, ability to effectively prioritise and exceptional time management skills. Project management qualification would be a plus.
• Strategic Thinking: Demonstrate a strategic mindset by aligning marketing activities with overall business objectives, consistently seeking opportunities for improvement and innovation.
• Leadership and Communication: Lead cross-functional teams with clear communication and collaboration, fostering a positive and results-driven work environment. Act as a key liaison between marketing, sales, and other departments.
• Analytical Skills: Apply strong analytical skills to interpret data from HubSpot and other sources, making data-driven decisions, and continuously optimising marketing strategies for performance and efficiency.
• Relevant Technical Skills: understands data flows, data architecture, complex workflows, relevant systems integrations and impact on data quality, etc.
• Data driven
• Naturally proactive
• Flexibility & adaptability
• Great organisational skills and ability to prioritise multiple and changing deadlines
• Passion about best-in-class customer experience, digital best practice and creative industries
• Fluent in English, French is a plus