CRM and Email Marketing Manager

at  Belstaff

Belstaff was created by and for independent spirits. We know that what we do, and who we do it with matters. Join the team and make an impact as we build a legacy that surpasses our incredible past.
Love The Challenge. Find A Way. Go All In. Stand Together. Be The Difference.

Email

• Managing, planning and executing the global email marketing strategy across DTC channels (Retail, Outlets & Ecommerce), ensuring channel KPIs are tracked and achieved
• Maintaining a strong relationship with the ESP, communicating email targets and strategy roadmap to ensure objectives are achieved
• Tracking weekly email performance against KPIs and presenting results to internal stakeholders
• Overseeing the scheduling, testing and deployment of all customer email campaigns
• Managing automated email programmes and building customer journeys triggered by lifecycle milestones and customer behaviours
• Ensuring tracking codes are applied accurately for effective performance monitoring
• Managing the email communication calendar, working closely with Ecommerce, Merchandising and Brand Marketing teams to align campaigns and customer messaging
• Briefing templates to the Brand Editor and Graphic Designer, ensuring communications are on-brand and identifying areas for improvement in email templates and creative assets
• Leading monthly Commercial and Brand brainstorming sessions to present and coordinate upcoming channel activities
• Conducting A/B testing to identify and optimise performance
• Developing strategies to grow the database, including competitions, social media campaigns and other online channel activations
• Collaborating with the team to drive site email sign-up content
• Managing the database to identify and target active, lapsed and dormant users with tailored campaigns
• Developing the channel through tools, data analysis, automation, personalisation and segmentation