CRM Campaign Manager

at  Compare The Market

At Compare the Market (CtM) our purpose is to make great financial decision making a breeze for everyone, and that purpose drives us every day.
It’s why we’re on a mission to create an automated quoting engine, with the simplest of experiences, wrapped in a brand everyone loves!
We change lives by making it simple to switch and save money. So, when it comes to getting a better deal, it’s never been more blindingly obvious why you would choose Compare the Market.

KEY RESPONSIBILITIES ALSO INCLUDE:

• Team Leadership: Manage and develop a team of CRM Specialists, setting clear goals, providing ongoing coaching, and fostering a collaborative and innovative work environment.
• Campaign Strategy Development: Lead the creation of comprehensive CRM campaign strategies that align with the department’s vision and business objectives, focusing on customer engagement, retention, and value maximisation.
• Cross-Functional Collaboration: Work closely with other departments to ensure a cohesive and integrated approach to customer engagement.
• Data-Driven Decision Making: Utilise data analytics and customer insights to inform campaign strategies, ensuring a deep understanding of customer behaviour and preferences to drive personalisation and relevance.
• Performance Optimisation: Continuously monitor, analyse, and report on campaign performance against KPIs, leveraging insights to optimise future campaigns for improved effectiveness and ROI.
• Innovation and Best Practices: Stay abreast of industry trends, CRM technologies, and best practices to continually innovate and improve the department’s campaign strategies and execution.
• Compliance: Accountable for ensuring that each CRM campaign is fully compliant with FCA, GDPR, regulatory, and organisational standards, with robust safeguards for customer data.

You’ll ideally have experience in a similar role, demonstrating:

• Team management experience with the ability to lead a team to drive innovative results
• High level of proficiency in CRM platforms, tools, and technologies, and their application in crafting exceptional campaign experiences.
• Proven ability to develop strategic campaign plans that align with business goals and customer needs, with a focus on creativity and innovation across multiple channels.
• Strong analytical skills with proven ability to analyse data and customer insights to assess campaign effectiveness and drive future campaign development
• Ability to lead multiple complex campaigns with a high level of attention to detai