CRM Campaigning Manager (all genders)

at  KWS Group

Join the team of KWS SAAT SE & Co. KGaA as a CRM Campaigning Manager (all genders) to drive the development and execution of Email and SMS marketing campaigns across global markets and engage customers at every stage of their journey! In this role, you will support various international stewardship initiatives, train international teams and increase direct and indirect sales of seeds.
The place of work is in Einbeck, Lower Saxony. The position is unlimited and full-time.

• Conception of Email & SMS campaigns focusing on educational, informational & commercial content along the customer journey.
• Roll out campaigns globally and provide best practices and trainings for international markets.
• Build up campaigns and automation in Salesforce Marketing Cloud as well as customer segmentation in Data Cloud / CDP.
• Build up lead capturing and standardize nurturing campaigns.
• Prototype, analyze and drive campaign optimization through A/B testing.Make use of CRM and digital farming data to increase customer retention and share of wallet.