CRM/Email Marketing Coordinator, Dynamite

at  Groupe Dynamite Inc

CRM/EMAIL MARKETING COORDINATOR, DYNAMITE

Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.
Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit.

JOB SUMMARY:

The Customer Retention team is looking for a CRM Coordinator to support its initiatives focused on driving customer lifetime value, acquisition, and engagement through CRM channels including email, SMS, app push, and others.
The team is looking for a candidate who wants to have a real impact on the Dynamite brand, and who is comfortable in a fast-paced environment. The candidate will be involved in our ongoing transformation from a traditional brick & mortar retailer, to an omni-channel leader and tech-first fashion disruptor.

QUALIFICATIONS:

• Pertinent experience in CRM, marketing or digital marketing coordination;
• Bachelor’s degree in a related field such as marketing, business, math or finance required;
• Experience with email marketing is a must;
• Strong understanding of the fashion retail industry is a plus;
• Strong organizational and prioritization skills;
• Data-driven and strong problem-solving skills;
• Experience using a major email marketing platform (i.e., Salesforce Marketing Cloud preferred, Klaviyo, or Brazel), Customer Data Platform (i.e., Optimove preferred or Salesforce Data Cloud), SMS, app push notifications is an asset;
• Knowledge of Google Analytics (GA4);
• Experience building emails (using template-based emails) is a plus;
• Experience with the Agile methodology framework is a plus;
• Bilingual: French and English (spoken and written);
• Thrive in the face of change with a strong sense of urgency;
• Build partnerships and prioritize collaboration;
• Be proactive and exceed expected results.
  Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalised coverage that meets your needs, you will be at the forefront of a growing organisation that understands the importance of investing in people.
  You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.

• Responsible for the communication cadence of all CRM-owned channels (email, SMS, and app notifications) to ensure it is aligned to meet and exceed traffic and conversion targets;
• Schedule all CRM-owned channel communications using a combination of different platforms;
• Build email, SMS, and app push customer audiences;
• QA all CRM-owned channel communications and track change requests;
• Track, monitor and report on campaign performance, and provide monthly and quarterly postmortems to improve ongoing CRM communications and identify opportunities;
• Own, lead, and execute acquisition contests while implementing gamification strategies to enhance customer retention;
• Responsible for ensuring that all CRM campaigns are scheduled, executed on time and in accordance with business goals across all CRM channels, as well as best practices;
• Ideate and execute A/B and/or multivariate tests to improve campaigns and customers metrics;
• Participate in defining the audience and segmentation strategy for all CRM campaigns;
• Work closely with internal stakeholders to ensure adherence to CRM initiative checklists including asset and copy coordination, QA, and testing;
• Contribute ideas of new CRM tactics.