CRM Executive

at  Kindred Group

About Kindred
Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.
Our global team of more than 2000 people represents 70+ nationalities. When you join Kindred, you’ll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with annual bonus, which is tied to both company and your individual performance.
We offer 28 days of remote working from a list of countries – doesn’t include Spain, for Spanish residents - and follow a hybrid working model – working from home for Spanish residents is 1 day / week; for Gibraltar residents is 2 days / week.
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About 32Red
32Red is a leading online casino with a strong presence in the UK market. We are committed to providing exceptional gaming experiences through innovative technologies, exceptional customer service, and a broad range of high-quality games. As a member of the Kindred Group, we pride ourselves on our integrity, transparency, and focus on responsible gambling.
Job Overview
The CRM Executive at 32Red will be responsible for assisting in the creation and execution of targeted marketing campaigns to enhance customer engagement, retention, and lifetime value. This role requires a strategic thinker with a passion for data-driven marketing and a deep understanding of customer behavior in the online gaming sector.

Key Responsibilities

• Planning and execution of retention initiatives targeting existing customers in the market
• Develop and deliver local, personalised and targeted campaigns using relevant customer channels such as onsite messaging, email, SMS, push notifications etc.
• As an assigned campaign owner you are accountable for the successful end-to-end delivery of campaigns
• Clear, accurate, timely and inspiring briefing to ensure we get engaging creative execution, relevant targeting, informative tests and faultless builds
• Know the numbers – check KPIs daily, find actionable information and insight, respond appropriately to trends, know and share campaign results
• Ensure the on-site campaign elements are enhancing campaign effectiveness
• Work closely with the squad and the wider team to find common goals, opportunities for efficiency and to generate new ideas
• Budget and planning: Ensure campaigns are planned with expected volumes, response rates, costs, ROI and success criteria so they can be assessed accurately
• Work closely with the market team to understand commercial context, competitor activity, regulatory limits and consumer trends
• Optimise through a test and learn approach. All initiatives should have experimentation built in which means having a testable hypothesis, versions to test and a learnable outcome
• Measure uplift. We need to know if campaigns had a positive impact how positive it was so we can focus on creating value
• Offer a holistic customer perspective by understanding the ins and outs of the customer base, identify opportunities and develop strategies to ensure objectives are met
• Analyse historical revenue performance and forecast future program reference
• Conduct customer and competitor analysis and provide insights of threats and opportunities

Our Way Of Working
Our world is hybrid.
A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.
Application Process
Click on the “” button and complete the short web form. Please add your CV and covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon. Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, ages, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework. Kindred has an ESG rating of AAA by MCSI.

• Planning and execution of retention initiatives targeting existing customers in the market
• Develop and deliver local, personalised and targeted campaigns using relevant customer channels such as onsite messaging, email, SMS, push notifications etc.
• As an assigned campaign owner you are accountable for the successful end-to-end delivery of campaigns
• Clear, accurate, timely and inspiring briefing to ensure we get engaging creative execution, relevant targeting, informative tests and faultless builds
• Know the numbers – check KPIs daily, find actionable information and insight, respond appropriately to trends, know and share campaign results
• Ensure the on-site campaign elements are enhancing campaign effectiveness
• Work closely with the squad and the wider team to find common goals, opportunities for efficiency and to generate new ideas
• Budget and planning: Ensure campaigns are planned with expected volumes, response rates, costs, ROI and success criteria so they can be assessed accurately
• Work closely with the market team to understand commercial context, competitor activity, regulatory limits and consumer trends
• Optimise through a test and learn approach. All initiatives should have experimentation built in which means having a testable hypothesis, versions to test and a learnable outcome
• Measure uplift. We need to know if campaigns had a positive impact how positive it was so we can focus on creating value
• Offer a holistic customer perspective by understanding the ins and outs of the customer base, identify opportunities and develop strategies to ensure objectives are met
• Analyse historical revenue performance and forecast future program reference
• Conduct customer and competitor analysis and provide insights of threats and opportunitie