CRM Executive

at  Southampton Football Club

Be part of our journey…
Location: St Mary’s Stadium
Hours: Full time, 37.5 hours per week
Contract Type: Permanent
Criminal Record Check: DBS Basic
What is the role?
As a CRM Executive, you will collaborate closely with the marketing team to plan, create and execute targeted email and wider direct marketing communications for fans, leveraging our CRM capabilities. Your role will focus on implementing a variety of strategic direct marketing campaigns aimed at boosting supporter engagement and driving revenue across key commercial areas within Southampton Football Club.
We are looking for someone who shows a willingness and energy to get involved and to suggest new ideas for the team to develop and grow with a real drive in gaining better results.
What will you be doing?
You’ll work closely with the Senior Marketing and CRM Manager, CRM Executive and broader marketing and commercial teams to execute targeted email and direct marketing campaigns that align with overall marketing goals. Supporting a season-long campaign plan, you’ll contribute across key areas like season tickets, match tickets, memberships, hospitality, retail and more.
Your responsibilities include monitoring campaign performance using a test-and-learn approach to maximise effectiveness, optimising data collection to grow our database and assisting with regular reporting on campaign results, database size and data quality. You’ll also use segmentation to deliver timely, relevant messages to supporters, ensuring all communications are engaging and reflect the club’s tone of voice.
Is this you?
We are looking for a Marketing professional with ideally at least one years’ experience in a CRM role, or a huge passion for the football/sports industry. You will be equipped with knowledge of key marketing channels and know your way around building campaigns.
An understanding of the importance of data capture and using that data in an innovative and collaborative way to drive and inform decisions, as well as to target the right groups of supporters with the right message, via the right channel, at the right time.
Other competencies which are required include:

Essential Qualifications, Experience & Skills:

• Educated to at least degree level, or equivalent experience.
• Hands on marketing experience.
• Passion for learning and keeping up with changes and trends.
• Confident in using spreadsheets – comfortable looking at a table of figures and being able to glean insights from what you see.
• An organised team player, the ability to work across multiple teams; always thinking about how best to deliver our campaigns to achieve the wide-ranging club goals.

Desirable Experience & Skills:

• One years’ experience in a similar CRM role.
• Experience of using Dotdigital or an equivalent platform to send email communications.
• You know your way around Photoshop and InDesign.

How this benefits you…

If you are successful, you can look forward to a healthy benefits package;

• Access to x2 free match tickets for every home league game
• Access to our staff Health & Wellbeing initiatives (Mental & Physical Health).
• Discounted Southampton Football Club merchandise.
• 25 days’ holiday per year excluding bank holidays plus your birthday off each year.
• Contributory Pension Scheme.
• Worldwide Travel Insurance for you and your family.
• Learning & Development opportunities - supporting you to develop your potential and achieve in your career.
• Free onsite parking.
• Cycle to Work Scheme.
• Collaborative & inclusive working culture.

The closing date for applications is 14 November 2024
*We reserve the right to close this vacancy early, if a high volume of applicants are received.

Please refer the Job description for details