CRM Manager (9 Month FTC)

at  McDonalds UK Corporate

Company Description
McDonald’s has run its business in the UK since 1974 and celebrates its 50th anniversary this year. The business currently operates over 1,450 restaurants across the UK and Ireland, serving almost four million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing over 177,000 people.
McDonald’s UK & Ireland has a proven track record of investing in the development of its employees and offering flexibility as part of its dedication to being a modern and progressive company. Every year, it invests over £40 million in developing people, giving every one of its employees the opportunity to take part in structured training.
McDonald’s buys ingredients from over 23,000 British and Irish farmers and spends over £1.1billion annually on its food and packaging requirements. McDonald’s is committed to supporting British and Irish farmers to ensure it can continue to source many of its ingredients from the UK and Ireland.
McDonald’s is a market leader in its field, striving for the highest standard of quality, speed and restaurant experience. Re-generation of our restaurant infrastructure, covering digital ordering, re-imaging and dual-point service make working at McDonald’s more exciting than ever!
We are dedicated to using our scale for good: good for people, our industry and the planet. From bold recycling initiatives and sustainable sourcing efforts to our partnership with Ronald McDonald House Charities, we see every day as a chance to have a genuine impact on our customers, our people and our partners.
We’re a people business just as much as we are a restaurant business. We strive to be the most inclusive brand in the world by building diverse teams who create delicious, feel-good moments that are easy for everyone to enjoy. Joining McDonald’s means thinking big every day and preparing for a career that can have impact around the world.

COMPANY VISION AND CULTURE…

Our Global vision is to build a better McDonald’s and, in the UK, and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.
McDonald’s is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.
Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.
Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together
Job Description

WHAT ARE MY ACCOUNTABILITIES?

• Own and manage our CRM communications activity across email and push notification. Both our business and marketing calendar driven communications as well as our data-driven lifecycle communications.
• Lead team of CRM Campaign Executives, delivering the end-to-end campaign process. From briefing objectives to our agency through to final quality assurance of all customer campaigns. Managing all client and agency stakeholders throughout the process.
• Prioritise and deliver new data-driven lifecycle campaigns as well as lead testing and optimising of existing ones.
• Provide direction to the CRM agency for the delivery of all CRM campaign activity and projects.
• Be the expert in brand principles and goals and how to best apply these to CRM communications. Ensuring the team and agency apply these too.
• In partnership with the team and agency, ensure a customer-first approach to CRM communication planning and calendar.
• Proactively manage campaign performance to derive insights and optimisations.
• Manage the reporting of all campaign KPIs in partnership with agency to ensure targets are being met and positive momentum maintained. Sharing key insights with stakeholders.
• Help to shape and deliver the CRM strategy and delivering value from new technology and capability as it deploys.
• Ability to build and maintain strong stakeholder relationships across departments (Marketing, Legal, Technology and Communications) to drive the best outcomes.
• This is a great opportunity to learn and grow in role, so we expect that responsibilities will develop over time as the individual does. Lead initiatives to improve brand trust and affinity to customers on the McDonald’s database.

Please refer the Job description for details