Seniority Level: Mid-Senior Level

Ownership

CRM Manager
As a CRM Manager you will be responsible for developing and implementing customer relationship management strategies to increase customer retention and loyalty and lead a CRM team that is responsible for driving customer engagement and monetization.
You will stay up to date with emerging trends in customer relationship management and make recommendations for new initiatives.
At AB InBev, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Corona, Stella Artois, Samson and crafting meaningful moments are what inspire us.
We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything.
To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So let’s take on the challenge together.

What will you be doing:

• Develop and maintain strategy for managing multiple campaigns for customers (B2B) and end consumers (B2C)
• Analyze customer data to identify trends and insights that can be used to inform business strategies and initiatives
• Collaborate with cross-functional teams to develop and execute campaigns across multiple channels to increase customer engagement and satisfaction
• Manage the implementation of customer retention and monetization programs, including loyalty programs, referrals and other initiatives
• Oversee monitoring of customer feedback from CRM campaigns, develop strategies to address customer concerns/complaints and drive their implementation
• Develop and manage budgets for CRM initiatives and ensure that all projects are completed on time and within budget
• Lead an effective stakeholder management to ensure internal satisfaction and increase the professional perception of the CRM team

What you will bring:

• 5+ years of previous experience with CRM management role
• 3+ year of previous experience with creating CRM campaigns
• Deep understanding and expertise with CRM topic as a whole
• Strong analytical skills, understanding segmentation strategies and data-driven decision making skills
• Excellent communication and interpersonal skills
• Ability to work collaboratively and build relationships with cross-functional teams
• Leadership skills for team management and development
• English as everyday business language

We also offer great Benefit & Perks package!

• Benefits for you and your family to help your physical and mental health
• Competitive parental leave and pension contributions (2,5%)
• 25 days holidays per year
• Employee benefits to help your physical and mental health and overall wellbeing (Accident, Health and Luggage insurance, discounted services like HP Market, Multisport Card, GS Pharmaceuticals, etc.)
• A beer allowance to enjoy our brands
• Meal vouchers
• Employee networks to support diversity and inclusion
• Local Bonus
• 26 weeks paid leave for primary caregivers
• ‘Return to Work’ programme

What you can expect from us:
In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.
We are building a team that’s more supportive, more inclusive and more collaborative. A team that’s diverse in background, skills and experience.
So if you dream big but are concerned you’re not a perfect fit against the job description, we’d still encourage you to apply. You may be just the right candidate to help us create a future with more cheers.
As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At AB InBev we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
If this sounds like the incredible opportunity you’ve been waiting for, apply today.

LI-ABI ZoneEUR

• Develop and maintain strategy for managing multiple campaigns for customers (B2B) and end consumers (B2C)
• Analyze customer data to identify trends and insights that can be used to inform business strategies and initiatives
• Collaborate with cross-functional teams to develop and execute campaigns across multiple channels to increase customer engagement and satisfaction
• Manage the implementation of customer retention and monetization programs, including loyalty programs, referrals and other initiatives
• Oversee monitoring of customer feedback from CRM campaigns, develop strategies to address customer concerns/complaints and drive their implementation
• Develop and manage budgets for CRM initiatives and ensure that all projects are completed on time and within budget
• Lead an effective stakeholder management to ensure internal satisfaction and increase the professional perception of the CRM tea