CRM Manager

at  BEAUTY PIE

We’re Beauty Pie. We’re the world’s first luxury beauty and wellness buyers’ club. And we’re disrupting the beauty industry, one face cream at a time.
Before we arrived on the scene, if you wanted really great beauty products, you had to shop at traditional beauty retail - and overpay for all the crazy markups. Now, our members have access to shop from the best-quality beauty and wellness products (from the leading labs in France, Switzerland, Italy, Germany, Japan, Korea, etc) and get a bigger piece of the Beauty Pie.

Strong experience:

• Working in a data-driven, multichannel CRM role, ideally within D2C, subscriptions or ecommerce
• App and push marketing knowledge
• Collaborating with technical stakeholders such as Product and Data teams
• Line management experience
• Using analytical tools to derive insight e.g. Tableau, Looker, Lightdash, Exce

Skills in:

• Communication; confident working with stakeholders across disciplines
• Analytical ability and comfortable working with numbers; can build business cases and perform sense-checks on numbers, create performance reports, analyse data and communicate insights
• Comfortable ideating, launching and scaling customer programmes from scratc

• Work closely with the Director of Retention Marketing to drive a roadmap of activities that will improve customer engagement, conversion and ultimately lifetime value of Beauty Pie members
• Oversee a team (CRM Executive, CRM Assistant) to plan, execute and optimise CRM campaigns across email, SMS and direct mail, managing prioritisation of workload and resource planning
• Review past performance of CRM channels and provide updates identifying areas of risk / opportunity and recommendations to wider business stakeholders
• Leverage customer insight to identify and implement new opportunities for customer journeys, segmentation and personalisation activities, along with test plans to validate hypotheses ahead of roll-out
• Partner with Data stakeholders on test designs, reporting and insight requirements
• Document CRM requirements and create business cases to support Product and Data road-mapping cycles, ensuring resource prioritisation for CRM initiatives across technical teams
• Stay up to date with market developments, technology and CRM trends. Liaise with 3rd parties across the CRM tech stack to ensure adoption of new features.
  We believe it’s all about mindset, great skills, the right attitude and a fantastic work ethic. If you’re aligned to our values, excited about the opportunity, and you’re really good at what you do (even if you don’t tick all the boxes) apply anyway!

Strong experience:

• Working in a data-driven, multichannel CRM role, ideally within D2C, subscriptions or ecommerce
• App and push marketing knowledge
• Collaborating with technical stakeholders such as Product and Data teams
• Line management experience
• Using analytical tools to derive insight e.g. Tableau, Looker, Lightdash, Excel

Skills in:

• Communication; confident working with stakeholders across disciplines
• Analytical ability and comfortable working with numbers; can build business cases and perform sense-checks on numbers, create performance reports, analyse data and communicate insights
• Comfortable ideating, launching and scaling customer programmes from scratch