CRM Manager

at  boohoo group

THE TEAM

We’re Karen Millen. Since 1981 we’ve been a household name and trusted brand. We’re known for elevated style and our reputation for fabric, finish, quality, and detail speaks for itself. Our love for fashion revolves around long-lasting, luxurious designs that can effortlessly slip into an established wardrobe at an attainable price point.
Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

THE ROLE

Reporting into the Head of Digital Marketing, you will be responsible for the creation and delivery of an overarching retention and acquisition strategy across CRM channels. We’re looking for someone who is passionate, creative and agile. Someone who thrives in a fast paced environment, a forward-thinker, team player and all round communicator, playing a pivotal part in the digital marketing team.

WHAT YOU WILL BE DOING?

• Strategical lead within the CRM function. Steering a high performance team to ensure business and commercial objectives are met including: AOF, CLTV, revenue per user, Campaign engagement & conversion, Premier subscriptions, email subscriptions & app downloads
• Overseeing the end to end management and execution of global email, push notification and SMS campaigns to nurture customers and deliver sales
• Representing CRM, work across departments and marketing channels to shape and develop an integrated, data led customer journeys
• Project and strategical lead and for all CRM initiatives and channel integrations including: Formulating and delivering a cross channel, data driven segmentation strategy.
• Ensuring campaigns are relevant to customers through campaign personalisation and using insights to balance brand and trade messaging. Define & lead a cross departmental database growth plan. Using Bloomreach’s recommendation engines to deliver hyper-personalised content
• Create bespoke and dynamic campaign plans to target key cohorts of customers. Building brand loyalty and meeting customer objectives for the business
• Collaborate with internal insights teams to build and enhance customer insights and data. Using this, further develop targeting and segmentation