CRM Manager Consumer & POC CEE

at  ColgatePalmolive

WHO WE ARE

Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognised for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!

JOB SUMMARY / ACCOUNTABILITIES:

• Growing quality first party data database, both consumer & professional one, managing acquisition campaigns, collaborating with both CRM and media/social agencies as well as third party vendors to offer consumers value exchanges
• Ensuring our database is organized and data is segmented to clear audience groups that can be leveraged in improving media efficiency.
• Required to produce dynamic, aesthetically pleasing newsletters in addition to generating tailored reports.
• Responsible for designing and deploying email marketing campaigns, creating HTML email templates, monitoring email quality, testing templates and emails to ensure that they are compatible across different email clients
• Developing targeting strategies to deliver personalized consumer experiences
• Measuring results, identify trends and build ongoing recommendations to improve performance
• Presenting and interpreting campaign results to the broader marketing team
• Working with internal teams such as Consumer & POC Marketing, Digital/eCommerce Marketing and Media to deliver an aligned customer experience.
• Developing a CRM roadmap for other CEE markets.
• Benchmarking competition to offer up recommendations on best-in-class CRM practices.

Qualifications & Personal Skills

• 3+ years experience in a similar role either in Agency and/or Client side
• Experience in using Salesforce Marketing Cloud or similar CRM platforms
• Data driven with an ability to draw insights to constantly optimize future campaigns
• Understanding consumer lifecycle and how to influence consumer behavior through multi channel CRM campaigns
• Experience in segmentation, targeting and personalisation at scale (Google Analytics, DV360, Facebook Business Manager)
• Strong project management and commercial skills
• Strong team player
• Fluent in English

Please refer the Job description for details