CRM Manager

at  Funding Circle UK

The role
We are looking for a CRM Manager to join our team.
We are responsible for our customer communications and marketing automation across the customer lifecycle. We operate across a range of marketing channels but have a particular expertise in email, this role focuses on our high-growth FlexiPay and Cashback card propositions.

• Leading the development and management of CRM campaigns, projects and communications to support our FlexiPay and Cashback card propositions. You are likely to be working to drive applications, support funnel conversion, gather insights on customer experience and other key insight, across the lifecycle
• Working with CRM stakeholders, analytic and data partners to define our audience segmentation approaches and contact strategies for both manual and automated campaigns
• Measuring results, proposing optimisations and making change happen - you will have scope to reform and improve our customer messaging approaches
• The opportunity to lead one of our products CRM processes and take ownership
• Proactively problem solving, identifying and confidently mitigating any risks or experience challenges that you uncover
• Lead and manage projects you propose from concept to full delivery - collaborating with others in the CRM and adjoining teams
• Identify, assess and prioritise CRM initiatives that help grow the product, delivering value for both the short- and long-term. These projects could be directly CRM-related (a new campaign, a new approach or segment) or in bordering disciplines, such as Customer Experience (how do we best collect data for and surface it to our Sales team)
• Communicate progress and results regularly with stakeholders across the business, acting as marketing champion for the products you are working on