CRM Manager Italy (m/w/d)

at  ATP Autoteile GmbH

YOUR MISSION

• As CRM Manager Italy you are responsible for all CRM marketing campaigns and measures for our Italian online store (soon also app) (B2C).
• As part of the marketing team, you will take care of the creation and continuous improvement of automated user journeys and direct marketing campaigns with the aim of improving KPIs such as customer satisfaction, CLV, AOV and repurchase rate.
• You will become an expert for our customer engagement platform (braze) and communicate with our new and existing customers across all channels (email, push, IAM, direct mail, onsite).
• By using analysis tools such as Power BI or Google Analytics, you will always keep an eye on your campaigns and customers and make data-driven decisions.
• You will work closely with stakeholders such as Product, Analytics, Category Management, Customer Service and the rest of the Marketing team.
• You will also work proactively on establishing and developing internal processes, tools and product features and always have your finger on the pulse of emerging CRM trends and technologies.

ABOUT US

ATP Autoteile GmbH is one of Europe’s leading e-commerce platforms for the automotive aftermarket, specializing in the sale of automotive spare and wear parts as well as car accessories. With around 350 colleagues at four locations, we are constantly developing our product range, offers and innovations for our customers.
Our company has evolved from an owner-managed family business to a 100% German subsidiary of the Swiss Automotive Group (SAG) in international automotive e-commerce

Please refer the Job description for details