CRM Manager

at  Securitas

ESSENTIAL SKILLS

• Experience with Dynamics 365 in a consulting role.
• Experience with Marketo to support sales and marketing efforts across the business.
• Adept at business requirement analysis with a focus on reducing development effort and simplifying delivery.
• Experience of large-scale CRM implementations.
• Business process mapping, modelling and documentation knowledge.
• Ability to lead engagements and present to the C-Suite stakeholders.
• Excellent presentation and demonstration skills.
• Excellent communication skills - both verbal and written.
• Motivated self-starter - with the ability to work remotely.
• Organisation and planning - plans, organises and schedules in an efficient manner, focuses on key priorities.

ABOUT THE ROLE

Are you an expert in Microsoft Dynamics CRM with a passion for driving business growth through innovative solutions?

AS OUR MICROSOFT DYNAMICS 365 MANAGER, YOU WILL PLAY A CRUCIAL ROLE IN ENHANCING AND EXPANDING OUR CURRENT DYNAMICS 365 ENVIRONMENT, INTEGRATING IT INTO ALL FACETS OF OUR SALES, MARKETING, CUSTOMER DATA MANAGEMENT, AND ENGAGEMENT STRATEGIES. YOUR RESPONSIBILITIES WILL INCLUDE:

• Taking product ownership of the Dynamics 365 platform in the UK, covering Sales (CRM), Client Care, Field Services, and Customer Voice.
• Managing the deployment and customization of the Microsoft Dynamics 365 environment to align with business needs and requirements.
• Gathering and documenting business processes, and advising on future state improvements.
• Acting as the primary contact for Microsoft Dynamics internally, offering daily support to super users and commercial team members, and ensuring best practices through Definition Handbooks, Quick Start Guides, and user training.
• Analyzing and monitoring data quality and segmentation opportunities, ensuring all data feeds comply with GDPR.
• Managing the UK CRM/Lead Management strategy in alignment with business objectives.
• Overseeing the development of a customer lifecycle journey, identifying touchpoints, opportunities, recommendations, and strategies at each stage.
• Building, executing, and optimizing targeted automated sales/marketing journeys to boost lead generation, sales conversion, and client retention.
• Creating highly engaging and personalized campaigns, with an emphasis on testing and learning to optimize future results.
• Continuously analysing data, making recommendations for new campaigns to drive sales and identify cross-sell and upsell opportunities.
• Developing reporting dashboards for Senior Management to measure KPIs accurately and determine ROI.
• Building effective relationships with all stakeholders across the business.