CRM Manager - Tempcover.com

at  RVU

CRM Manager - Tempcover
Fleet - Hyrid (2 days per week in office)
What’s the role?
We have an exciting opportunity for a CRM Manager to join our team at Tempcover to shape and implement our CRM strategy and ensure we send communications that are clear, instil confidence, and increase awareness of the product to retain customers and keep them engaged.
We’re at an exciting point in our journey having migrated to the Customer Engagement Platform (CEP) Braze, and are beginning to expand our capabilities within the platform to deliver a wide range of communications to our customers.
The role is ideal for candidates with a proven track record of creating and articulating CRM strategies that drive positive performance by delivering successful CRM campaigns across numerous channels including email, SMS, and push notifications.
We’re looking for an experienced CRM manager that is passionate about their craft and wants to build on an already successful foundation, taking us into new and exciting areas.

You’ll be:

• Supporting the Head of Marketing Communications to create a strategic vision
• Implementing automated customer journeys across multiple channels
• Deploying tactical campaigns
• Working with a broad range of stakeholders inside and outside the team
• Ensuring we target the right users at the right time with the right message

You’ll also be independently coming up with new creative ways to:

• Improve performance
• Optimise the best ways to target, and reward existing customers - whether it’s via email, SMS, or push notifications

What you’ll bring to the role:

Essential:

• Previous track record of using a CEP
• Ability to create automated multi-channel user journeys and complex workflows to support objectives of improving engagement and conversion
• Experience building SMS, push notifications and in-app campaigns
• Good understanding of data management, analysis and reporting both within the CEP and tools such as Google Analytics and PowerBI
• Ability to build strong working relationships with key stakeholders across the business to deliver timely and effective campaigns
• Strong planning and organisational skills, with proven ability to work to strict deadlines and manage multiple channels and campaigns simultaneously

Desirable:

• Experience using Braze
• Knowledge of automated lifecycle programs, dynamic content, testing methodologies and inbox placement
• Basic email HTML coding experience
• Experience working within the insurance market
• Experience working with customer retention programmes

Our commitment to you:
At RVU we believe that we can be the change we wish to see in the world. We hold ourselves accountable to being open and inclusive teammates and community members. We embrace our differences and are committed to creating an inclusive environment that reflects the world we live in.

Please refer the Job description for details