CRM Manager - UK Market

at  LeoVegas Group

OUR SUCCESSFUL CANDIDATE WILL HAVE:

• You will have 1- 2 years of experience within a CRM Role.
• Experience in online marketing, would be an advantage within this role.
• You are a positive, creative and data-driven person who loves to push the limits, try new things and are results-driven.
• You are a team player, willing to share your knowledge and learn from your colleagues while enjoying a dynamic and creative environment – whilst also capable of working independently.
• You have excellent planning and time organization skills and of course - superb attention to detail.
• Last but not least, you will have a genuine interest in our product.

ABOUT THE ROLE

As the Sports CRM Manager for our UK Brand,, you will drive data-driven CRM strategies while delivering the World’s Greatest iGaming Experience to our players. You will play a key role in optimizing your markets’ local CRM strategies, leveraging automation, personalization, and analytics to enhance player engagement and value.
Collaboration will be key as you work closely with your team and cross-functional teams to identify common goals, opportunities for efficiency, and innovative ideas.
This is a full-time, shift-based hybrid working role, designed to ensure coverage of the biggest and best sporting events while offering flexibility in your work schedule.

YOU WILL BE RESPONSIBLE FOR:

• Through a data led approach develop and execute multi-channel CRM strategies and activities to enhance player loyalty and lifetime value, and deliver on business objectives.
• Budget and planning: Ensure campaigns are planned with expected volumes, response rates, costs, ROI and success criteria so they can be assessed and measured accurately.
• Continuously monitor and optimize campaigns and customer journeys to improve user experience, drive customer retention and value and ensure maximum profitability. Initiatives should have experimentation built in which means having a testable hypothesis, versions to test and a learnable outcome.
• Leverage advanced data analytics and segmentation techniques to gain deeper insights into player behaviors and preferences, enabling the creation of personalized and relevant communication and campaigns that further drives engagement, value and optimizes the player experience across all touchpoints.
• As an assigned campaign owner, you are accountable for the successful end-to-end delivery of campaigns, as well as monitoring and managing all marketing communications, ensuring compliance with regulatory requirements and a flawless customer experience.
• Work closely with your squad and the wider team, as well as collaborate with cross-functional teams, to identify common goals, opportunities for efficiency, and share or borrow innovative ideas.
• Clear, accurate, and timely briefing to ensure we get engaging creative execution, relevant targeting, informative tests and faultless builds.
• Stay up-to-date with industry trends, regulations, competitors, and best practices to ensure the CRM strategy remains competitive.