CRM Marketing Executive

at  Hollywood Bowl Group

THE WHY, THE WHAT AND THE WHO…

Do you have email marketing knowledge?
Are you looking for a working culture that is fast-paced, people-focused and fun?
Are you looking to join a company that is financially stable and has very exciting growth plans?
If so, then look no further!

THE WHO…

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.
Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.
Now with 74 centres across the UK and 13 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we’re proud to be ambitious market leaders in experiential family entertainment
We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.
At Hollywood Bowl Group, we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company

• Working with the brand and campaigns team to create fresh, engaging and effective email creative for campaigns
• Set up and broadcast email campaigns to deadlines, using Bloomreach CDP (customer data platform); responsible for accurately selecting campaign audiences, implementing Google Analytics tagging and testing all emails to ensure they render correctly and all links and coding works
• Co-ordinate support for tactical local emails, making recommendations to optimise the campaign and manage expectations on delivery timelines
• Support the delivery and maintenance of campaign, weekly and monthly reporting including ongoing recommendations to improve email performance
• Deliver the email marketing test & learn programme in collaboration with the CRM team
• Support the data-driven strategies for acquisition and retention
• Support all aspects of the Customer Data Platform (Bloomreach) to ensure the system is optimised and data is maintained to the highest quality
• Support the implementation and refinement of marketing communications journeys for customers joining the database from different entry routes (source, brands, centre etc)
• Support the data-driven strategies for acquisition and retentio