CRM Marketing Executive
at YouFibre
Remote, Scotland, United Kingdom -
| Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
|---|---|---|---|---|---|---|---|
| Immediate | 18 Dec, 2024 | GBP 38000 Annual | 21 Sep, 2024 | 2 year(s) or above | Good communication skills | No | No |
Required Visa Status:
| Citizen | GC |
| US Citizen | Student Visa |
| H1B | CPT |
| OPT | H4 Spouse of H1B |
| GC Green Card |
Employment Type:
| Full Time | Part Time |
| Permanent | Independent - 1099 |
| Contract – W2 | C2H Independent |
| C2H W2 | Contract – Corp 2 Corp |
| Contract to Hire – Corp 2 Corp |
Description:
Responsibilities:
- Manage the email marketing calendar and take ownership of the end-to-end email campaign process - devise the purpose of each email, develop copy, plan email structure (using Figma) and work with the Design team to ensure comms are on-brand.
- Build HTML email templates from pre-defined modules and perform render testing across devices, email clients, and light/dark mode to ensure emails render correctly (using Litmus).
- Upload email HTML to ESP, add personalisation, test send and proof, and schedule (using SendGrid).
- Create targetted data segments and lists from lead and customer data to use in single sends and automated marketing flows
- Maintain an effective workflow to ensure emails go out on time and to the highest standard.
- Working with various teams and stakeholders to understand customer pain points and CRM data, plan the content, channel, and timing of automated customer lifecycle communications across multiple channels.
- Work with the development team to ensure automated transactional comms are populated correctly with dynamic content - using data from our CRM.
- Support on briefing Direct Mail creative into the design team, developing new packs to test and optimise and managing workflow on DM with 3rd party vendors for printing and mailing.
- Support on creation and testing of SMS, WhatsApp and push campaigns – working with our development team on set up and testing – report on results
- Ensure compliance with GDPR in all data-driven channel
REQUIREMENT SUMMARY
Min:2.0Max:3.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Proficient
1
Remote, United Kingdom
