CRM Marketing Manager

at  Dogtopia Enterprises LLC

Description:
At Dogtopia, we are dedicated to offering exceptional care for dogs with more than 250 locations in the United States and Canada. Our facilities provide healthy, safe and fun environments for dogs to socialize and play and are supervised by a highly trained and loving team. With some seriously cool branding, an amazing leadership team and tremendous growth, we think you need to meet us!

PREFERRED SKILLS

• Salesforce certifications in Marketing Cloud and/or Marketing Cloud Personalization.
• Familiarity with other Salesforce tools, such as Sales Cloud, Service Cloud, and Pardot.
• Experience with A/B testing, campaign tracking, and marketing analytics.

Requirements:

• Bachelor’s degree in marketing, business, or related field.
• 3-5 years of experience working with Salesforce Marketing tools.
• Strong understanding of digital marketing strategies, customer segmentation, and marketing automation.
• Experience with email marketing, multi-channel campaigns, and customer journey mapping.
• Strong analytical skills with the ability to interpret complex data and insights.
• Excellent communication and project management skills, with a proven ability to manage multiple projects simultaneously.
• Ability to work collaboratively across teams in a fast-paced environment

ABOUT THE ROLE

We are seeking a results-driven Marketing Manager with a strong background in Salesforce suite of products. The ideal candidate will have 3-5 years of hands-on experience leveraging Salesforce tools to drive personalized customer journeys, optimize marketing campaigns, and analyze data for actionable insights.
This role is pivotal in aligning marketing strategies with business goals, ensuring high-impact customer engagement, and maximizing ROI.

KEY RESPONSIBILITIES

• Develop & Execute Marketing Strategies: Design and implement marketing campaigns using Salesforce Marketing Cloud to drive customer engagement and increase AUV (Average Unit Volume).
• Salesforce Marketing Cloud Expertise: Leverage Marketing Cloud’s full suite, including Journey Builder, Email Studio, and Automation Studio, to create automated, multi-channel campaigns.
• Marketing Personalization: Utilize Salesforce Personalization (formerly Interaction Studio) to deliver personalized customer experiences based on real-time data and interactions.
• Marketing Intelligence: Set up and implement Salesforce Marketing Intelligence (formerly Datorama) to integrate data from multiple sources, monitor campaign performance, and generate insights to optimize marketing efforts.
• Customer Segmentation & Journey Mapping: Refine customer personas and segmentations to inform personalized marketing strategies and customer journeys.
• Data-Driven Decision Making: Analyze key marketing metrics, such as conversion rates, customer acquisition costs, and retention rates, to refine strategies and increase marketing effectiveness.
• Collaboration: Work closely with sales, Contact Center and operations teams to ensure alignment between marketing campaigns and business objectives.
• Lead Generation & Nurturing: Build and execute strategies to generate high-quality leads and nurture them through the sales funnel.
• A/B Testing & Optimization: Conduct A/B testing on email campaigns, landing pages, and other marketing assets to continuously improve conversion rates.
• Content Strategy: Collaborate on content creation and distribution strategies that align with marketing objectives and resonate with the target audience.

Requirements:

• Bachelor’s degree in marketing, business, or related field.
• 3-5 years of experience working with Salesforce Marketing tools.
• Strong understanding of digital marketing strategies, customer segmentation, and marketing automation.
• Experience with email marketing, multi-channel campaigns, and customer journey mapping.
• Strong analytical skills with the ability to interpret complex data and insights.
• Excellent communication and project management skills, with a proven ability to manage multiple projects simultaneously.
• Ability to work collaboratively across teams in a fast-paced environment.