CRM Marketing Manager

at  LDN Apprenticeships

ADDITIONAL INFORMATION:

Please note that we will automatically disregard applicants who use Artificial Intelligence tools to respond to screening questions.
For further information about LDN, our Company Values and Staff Benefits please visit our website: https://www.ldnapprenticeships.com/careers
To successfully land this role, you might also have experience as a Marketing Executive, Marketing Manager, Brand Manager.
LDN Apprenticeships is an Ofsted Outstanding training provider. Our people are key to our success, and we have created a unique high-performance culture that is supportive, inclusive and empowers our team to take ownership for their work. Find out more about the quality of our apprenticeships by reading our latest Ofsted report: https://reports.ofsted.gov.uk/provider/33/1276252
LDN is also a Certified B Corp. Our B Corp status reflects our commitment to meeting the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. As a B Corp we are helping to accelerate a global culture shift to redefine success in business and build a more inclusive and sustainable economy. For further information visit: https://www.bcorporation.net/en-us/find-a-b-corp/company/ldn-apprenticeships
We have built a culture of trust and openness at LDN Apprenticeships. Find out what the people who work at LDN think about it by reading the reviews our Glassdoor profile.
LDN is committed to safeguarding and promoting the welfare of our learners. A copy of our Safeguarding Policy and Safer Recruitment Policy can be found on our website. As part of our recruitment process, we may undertake online checks on candidates as part of our safeguarding due diligence.
We value diversity and are strongly committed to providing equal employment opportunities for all employees and applicants.
We are unable to reply to every applicant. Therefore, if you do not hear from us within 28 days of your application, we have made the decision not to take your application to the next stage.
This position is exempt from the Rehabilitation of Offenders Act (ROA) 1974. All positions are offered subject to the completion of an application form and suitable Disclosure and Barring Service (DBS) checks.
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RESPONSIBILITIES INCLUDE:

• Plan, develop, and execute B2B lead generation campaigns using HubSpot, with a focus on generating new business and nurturing existing client relationships.
• Develop in depth knowledge of both the apprenticeship market and LDN’s target / existing customers and combine this with excellent knowledge of LDN’s products and the benefits that they deliver for our customers.
• Lead customer marketing initiatives aimed at increasing Average Order Value (AOV) from existing clients by building brand reputation, driving new sales, and ensuring sustained customer growth.
• Maximise the effectiveness of HubSpot, including implementing lead nurturing strategies, data management, and automating marketing efforts to support sales enablement.
• Work closely with the sales team to ensure they are well-equipped with marketing materials, training, and insights to convert leads into customers and enhance relationships with existing clients.
• Develop an Account Based Marketing (ABM) strategy which clearly identifies high priority accounts (to include both prospective and existing customers) and use this to coordinate efforts across leadership, sales and marketing to win / grow these accounts.
• Track and analyse the effectiveness of campaigns, making data-driven decisions to optimise performance and improve ROI.
• Manage and mentor a digital marketing apprentice, ensuring they are effectively supporting day-to-day marketing tasks like social media posts, website updates, and recurring content creation.

FOR THIS ROLE YOU MUST HAVE:

• 4+ years of experience in B2B marketing, preferably within the Apprenticeships, Edtech, or government-funded skills sector.
• Demonstrable experience with HubSpot, including lead management, automation, campaign tracking, and sales enablement.
• Proven track record of delivering successful B2B campaigns, from ideation through to execution and analysis.
• Experience or strong capability in training and working with sales teams to help them leverage marketing campaigns and tools effectively.
• Experience in managing or mentoring junior marketing team members; ready to step into a leadership role.
• Confidence in analysing data and making data-driven decisions to optimise marketing performance and ensure effective resource allocation.
• Solid understanding of digital marketing channels, including email marketing, SEO, social media, and content marketing.
• Ability to balance tactical campaign execution with longer-term strategic planning to support overall business objectives.
• Experience or familiarity with the apprenticeships, government-funded skills, or Edtech sector is highly beneficial.
• Highly collaborative and able to successfully work with teams across the business.
• People-person who enjoys learning and growing, personally and professionally.
• Demonstrates commitment to our values and expected behaviours.
• Flexible and understands the balance between being commercial and being compassionate.