CRM Marketing Manager

at  Management Events

Management Events is the premier platform connecting top-tier business leaders with exclusive networking opportunities, cutting-edge insights, and world-class events. We orchestrate groundbreaking interactions between these influential decision-makers and innovative software and consultancy companies shaping the future.
We are seeking an ambitious CRM Marketing Manager to join our Marketing team as we continue to drive our growth story forward!
If you excel at cultivating strong customer relationships, optimizing CRM systems, and developing effective engagement strategies, you might be the perfect fit for us! Your expertise in managing customer journeys and leveraging data insights could be the key to unlocking our next level of success.

What you’ll do:

• CRM Strategy: Develop and drive long-term, data-driven marketing communication and customer engagement strategy
• Email automation: Create a smooth customer journey by identifying opportunities in email automation
• Targeted marketing campaigns: Own and drive end-to-end (from idea to analyzing the results) communication via email and SMS for our international markets
• Continuous A/B testing: Create a plan to continuously test and get learnings to improve your results
• Customer data analysis and segmentation: Analyze customer data and create customer segments to more effectively target marketing communications and campaigns with timely messages that fit the audience
• Maintaining and strengthening customer relationships: Aim to increase customer loyalty and engagement by developing models for customer relationship management and implementing functions that improve the customer experience.
• Upselling and increasing customer value: Develop strategies to provide additional value to existing customers and encourage them to make further purchases.
• Reporting and analytics: Monitor and report on the results of CRM marketing activities, such as lead generation, customer loyalty trends and customer engagement.
• Collaboration with other teams: Working closely with sales, customer service, tech and product teams to ensure a consistent customer experience and that marketing efforts support business goals.

What you’ll bring:

• Expertise in CRM & Email marketing: 4+ years of professional experience in operational CRM, specializing in email marketing and optimizing the customer lifecycle
• Good knowledge of CRM software and tools (Hubspot)
• Data-driven campaign management: You excel at managing and scaling high-volume, complex automated campaigns. You know exactly what to measure and how to turn data into actionable insights
• Analytical mindset: You’re not just focus on outcomes – you seek to understand the impact of your work. You’re always looking for insights from testing and eager to apply those learnings to continuously improve future projects.
• Customer-centric approach: You’re passionate about understanding our current and future customers – their needs, challenges, and how to best to connect with them. You’re also excited to experiment with new approaches and embrace fresh ideas to inspire growth.
• Collaborative Team Player: You work well with cross-functional teams to ensure successful implementation of an optimized communication lifecycle.
• Passion for innovation: You stay up to date on digital trends and tech innovations, always keeping the customer’s perspective at the forefront
• Language skills: You are fluent in English. (Bonus points if you speak German, French, Finnish, Swedish, Danish or Norwegian!)

Ready to be part of a thriving team and be part of our growth story? Join us in our Helsinki headquarters!
Please apply latest at 26th of October. We will start going through applications already before last day of apply

• CRM Strategy: Develop and drive long-term, data-driven marketing communication and customer engagement strategy
• Email automation: Create a smooth customer journey by identifying opportunities in email automation
• Targeted marketing campaigns: Own and drive end-to-end (from idea to analyzing the results) communication via email and SMS for our international markets
• Continuous A/B testing: Create a plan to continuously test and get learnings to improve your results
• Customer data analysis and segmentation: Analyze customer data and create customer segments to more effectively target marketing communications and campaigns with timely messages that fit the audience
• Maintaining and strengthening customer relationships: Aim to increase customer loyalty and engagement by developing models for customer relationship management and implementing functions that improve the customer experience.
• Upselling and increasing customer value: Develop strategies to provide additional value to existing customers and encourage them to make further purchases.
• Reporting and analytics: Monitor and report on the results of CRM marketing activities, such as lead generation, customer loyalty trends and customer engagement.
• Collaboration with other teams: Working closely with sales, customer service, tech and product teams to ensure a consistent customer experience and that marketing efforts support business goals