CRM Marketing Manager - Maternity Cover

at  Deliveroo

REQUIREMENTS

• At least 3 years experience in marketing, growth marketing, CRM or departments or marketing agencies running successful insights-led marketing campaigns, with proven ability to build and implement local and national plans
• Highly skilled in English language, both written and spoken. You will work in an international environment, all our calls and presentations need to be in English
• Great stakeholders management skills, communication, and a proven experience to manage agencies & in-house teams
• Detail oriented executor. You’re skilled at planning, organising, prioritising and executing simultaneous projects and activities at once. You can prioritise high impact activities and keep complicated projects moving forward
• A self-starter attitude that’s comfortable with constant change and enjoys working in a fast-paced environment
• Proven track record in making things happen - delivering results quickly and efficiently
• A creative problem solver who can think things through analytically
• A proactive, can-do attitude, full of great ideas and able to get stuff done autonomously
• Braze tool and HTML basic knowledge, nice to have

LIFE AT DELIVEROO

We are a growing team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.
There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.

THE ROLE

We’re looking for a marketer in the Deliveroo Italy marketing team (for a 12-month maternity cover) that help us to plan and implement CRM and in-app activities to support the business and strategic objectives.
This role will work closely with the rest of local and global marketing teams, strategy and commercial teams to define plans and implement best-in-class campaigns that deliver against our business goals. A successful candidate will be an entrepreneurial, independent and hands-on brand-builder. S/He will have a passion for all things marketing related, growth and loyalty campaigns, e-commerce mechanics and have a natural ability to think strategically to solve business problems. S/he will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big, while paying careful attention to details.

RESPONSIBILITIES

To make us the most known and relevant food delivery service in Italy, the role will be responsible for:

• Working closely with the local and central teams to plan and execute the CRM marketing activities on national and local level
• Support our hyperlocal strategy by building and implementing ad-hoc marketing plans in our key cities
• Build an effective and customer centric in-app marketing experience to support the local needs
• Planning and implementing our CRM agenda with local and national campaigns in order to drive repetition and build customer loyalty
• Through continuous performance monitoring, identify all elements of boost performance across the conversion funnel to ensure constant maximization and the contribution of CRM to total revenues
• Measurement & effectiveness - working with the BI team, Data Science and other relevant stakeholders to drive our test & learn approach to better understand the impact of our activities and drive continual improvements