CRM Marketing Specialist

at  EXPERIAN

ABOUT US, BUT WE’LL BE BRIEF

Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses, and society. We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for. Also, for the last five years we’ve been named in the 100 “World’s Most Innovative Companies” by Forbes Magazine. Experian prioritizes our culture and look to bring people to the team who are passionate about their jobs, who are easy to work with, and who continue to value team over self.
We have 23,000 people operating across 44 countries and every day we’re investing in new technologies, experienced people, and new ideas to help all our clients maximize every opportunity.
Job Description

WHAT YOU’LL BE DOING

As a CRM Program Specialist, you will focus on building email marketing campaigns with a emphasis on growing awareness, engagement and acquisition. You will help develop a comprehensive email strategy, manage daily campaign operations, and measure campaign effectiveness through important performance metrics such as open rates, click-through rates, and customer engagement.

Key Responsibilities:

• Build Email Campaigns: Manage email marketing campaigns designed to increase traffic to in product pages, engagement with new offers and encourage conversion ensuring new and existing customers are engaged throughout their lifecycle.
• Support Program Strategy: Collaborate with other CRM Program Managers to contribute to the overall email marketing strategy, including content, messaging, re-engagement efforts, and loyalty-building communications that improve the customer’s journey.
• Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices. Use A/B testing and data-driven insights to improve open rates, click-through rates, and other key engagement metrics. Use segmentation and audience analysis to tailor messaging for maximum impact.
• Campaign Reporting: Monitor, and report on the performance of email campaigns, providing applicable insights to improve future campaigns. Work closely with dashboards created by the analytics team to interpret key metrics, with a strong focus on improving engagement and extending customer relationships.
• Collaboration: Work closely with product and consumer insights teams to ensure email campaigns align with customer journey milestones, product launches, key retention goals, and ongoing programs.
• Ensure onboarding and engagement programs integrate seamlessly with broader marketing strategies.
• Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of business goals and customer needs.

Qualifications