CRM Operations & Analytics Associate

at  General Motors

KNOWLEDGE AND EXPERIENCE:

• 1-2 years of experience as a CRM Specialist with a strong grasp of lead management processes, CRM best practices, and omni-channel strategies
• Basic familiarity with marketing automation platforms, automated reporting tools, and CRM systems, including lead management and customer data platforms
• Foundational understanding of CRM reporting frameworks with some experience in automation and near real-time reporting
• Exposure to Salesforce tools (SalesCloud/Marketing Cloud) or Adobe tools (Adobe Experience Platform/Adobe Campaign) is advantageous.
• Experience with WhatsApp outbound marketing is a plus.
• Proven ability to collaborate and negotiate effectively across diverse teams.
• Proficiency in English; Arabic language skills are an asset.
• Previous experience in the automotive OEM sector or related fields is a bonus.

EDUCATION:

• Bachelor’s degree in marketing or business.

SKILLS:

• Very strong multi-tasker with negotiating, facilitation and influencing skills.
• Polished presentation, communication, and strong interpersonal skills.
• Critical thinker, with excellent organizational and time management skills.
• Creative problem-solver with a high degree of business acumen.
• Ability to embrace and respect the team culture approach and contribute to an inclusive environment.
• Ability to explain difficult and complex problems and solutions in simple terms to drive decisions.

THE ROLE

The CRM Operations & Analytics Associate will support in the execution of CRM activities operating ambidextrously focusing on implementing effective strategies and initiatives including Lead management platform management, Marketing Communications, system integration management and analytics that enhance Vehicle Purchase Rates.