CRM Operations Manager

at  Compare The Market

At Compare the Market (CtM) our purpose is to make great financial decision making a breeze for everyone, and that purpose drives us every day.
It’s why we’re on a mission to create an automated quoting engine, with the simplest of experiences, wrapped in a brand everyone loves!
We change lives by making it simple to switch and save money. So, when it comes to getting a better deal, it’s never been more blindingly obvious why you would choose Compare the Market.

KEY RESPONSIBILITIES ALSO INCLUDE:

• Team Leadership:Manage and develop a team of CRM Ops Specialists, setting clear goals, providing ongoing coaching, and fostering a collaborative and innovative work environment.
• Audience Creation:Utilise advanced tools and strategies to identify and create well-defined customer audiences for various CRM campaigns, ensuring precision and relevance in targeting efforts.
• Strategic Oversight:Create & lead optimal methods for audience identification and segmentation, ensuring that CRM campaigns are accurately targeted and highly personalised
• Campaign Support:Daily build of automated campaigns alongside manual, one-off campaigns, collaborating in the creation and optimisation of creative content for CRM campaigns, ensuring alignment with customer needs and campaign objectives.
• Tool Proficiency:Leverage proficiency in Salesforce Marketing Cloud, MovableInk, and email HTML to optimise campaign operations and build campaigns.
• Cross-Channel Support:Play a versatile role in supporting CRM campaign operations across various channels, ensuring consistency, quality, and customer focus across all touchpoints.
• Compliance:Accountable for ensuring that each CRM campaign is fully compliant with FCA, GDPR, regulatory, and organisational standards, with robust safeguards for customer data

You’ll ideally have experience in a similar role, demonstrating:

• Team management experience with the ability to lead a team to drive innovative results
• Demonstrable experience of CRM principles and strategies with a specific focus on audience creation and content development across multiple channels.
• High level of proficiency in CRM platforms, tools and technologies, including Salesforce Marketing Cloud, MovableInk and email HTML
• Strong analytical skills with proven ability to analyse data and customer insights ensuring CRM campaigns are targeted and highly personalised
• Working knowledge of data manipulation through SQL
• Ability to work on multiple complex projects with a high level of attention to detai