CRM Specialist

at  Deliveroo

MUST HAVES

• A minimum of 1 year email application experience
• Highly computer literate with:
• HTML familiarity (ability to understand where changes need to be made)
• Email deployment experience (Braze experience preferred)
• Data visualisation tools (Looker experience preferred)

LIFE AT DELIVEROO

We are a small team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we’re always looking for new ideas and we’re very transparent about the decisions we make and why we make them.
There are so many questions we need to answer and plenty more we haven’t even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.

THE ROLE

As a CRM Specialist for the local marketing team, you are the voice of Deliveroo when speaking with our customers. Reporting into the CRM Marketing Manager, you’ll initiate, build, proof, send and approve targeted campaigns across our customer segments, including campaigns that support and enhance our overall marketing calendar. Overall you’ll be laser focused on creating campaigns and working across other marketing initiatives, and contribute to our KPI’s of increasing consumer engagement.
You will be focused on utilising the right channels at the right time and ultimately deliver a meaningful impact to our customers, working closely with local, regional and global marketing and commercial teams.
You’ll be a passionate and technical marketer, who consistently puts the customers at the centre of their decision making and campaign execution. You’ll be the kind of person who can’t wait to look at your metrics soon after a send, and you’ll get excited about new ideas, new channels and new campaigns.

RESPONSIBILITIES

• Collaborate with the wider local marketing and commercial teams, as well as regional and global CRM teams.
• Coordinate and be responsible for the end-to-end delivery of emails, push-notifications and in-app messages executing in a timely and effective manner
• Create, deploy and own local experiments to develop CRM best practises
• Be comfortable with data targeting, segmentation & analysis - pulling it, manipulating it and interpreting it
• Proactively communicate with stakeholders to ensure workloads & deadlines are managed efficiently (we love Slack channels for everything)
• Drive test & learn strategies to optimise email templates, content and customer initiatives creating email best practice and making recommendations across the business
• Conduct post campaign reporting, pulling out the most interesting lessons and using these to guide your future ideas