CRM Specialist - Marketo

at  Employment Hero

OUR MISSION AND WHERE YOU FIT IN

At Employment Hero, we’re an ambitious bunch of people on a mission to make employment easier and more valuable for everyone.
Since our inception in 2014, we’ve had some pretty impressive growth (100% YoY), reached unicorn status in 2022, and now serve 300,000 businesses globally, with 2 million+ users on the platform. We have no plans to slow down.
There’s never been a more exciting time to join one of the fastest-growing SaaS unicorns, so let’s see if we could be a match!

• In line with our CRM team initiatives, create, build, test, execute, analyse and refine the development of lifecycle automated nurture programs using Marketo
• Understand our data, how it’s integrated to our MarTech stack to aid segmentation build
• Stay on top of changes to the digital landscape such as changes to SPAM acts, privacy and best practices for email sends
• Assist with reporting & optimisation of existing campaigns & programs being able to communicate the value of campaigns & programs to wider teams across the business
• Create relevant content for Email & In Platform communications, translating technical information into easily understood human language that our prospects understand and respond to
• Utilise best-in-market MarTech, including automated systems and analytics platforms
• Work closely with the wider UK marketing team to execute strategies but also surface opportunities to better engage our customers and prospects