CRM Strategist

at  Catch

WHO IS CATCH?

Catch.com.au has been bringing low prices to everyday Aussies on the brands they know and love since we started shaking up online retail in 2006.
We are Australian owned and operated and have deep expertise on Australian consumer online shopping behaviour. Catch.com.au is part of the Wesfarmers Group, placing us in good company alongside Australia’s top retailers, Kmart, Target, Bunnings, Officeworks and API.
Our vision is to be Australia’s most loved online destination for families. There’s still a lot of work ahead of us, so we’re always on the lookout for creative, resourceful, and resilient people that can quickly learn new skills and adapt on the fly.

THE SKILLS YOU’LL HAVE

• Degree qualified in a marketing/business-related discipline
• At least 3 years’ experience executing customer campaigns across direct communications channels
• Retail experience preferred
• Experience in helping to deliver customer-led, personalised communications
• Experience working in a CRM function
• Constantly put themselves in the shoes of the customer
• Outstanding verbal and written communication skills
• Willing to challenge the status quo and champion continuous improvement
• High-level knowledge of email automation and customer relationship management systems (examples: Responsys)
• Understanding of how to create and deliver a premium customer experience in a retail environment
• Ability to help execute complex customer campaigns across multiple channels
• Strong knowledge of best CRM practices and compliance
• Ability to deal with ambiguity and translate into clearly defined plans

YOUR ROLE

As a CRM Strategist at Catch, you will work across the broader Marketing and Customer Loyalty teams to help develop customer communication plans and execute across eDM, push and SMS.
You will be responsible for having a deep understanding of our customers needs and be able to translate that into customer led x-channel campaigns and programs.

WHAT YOU’LL BE DOING

• Work alongside the Senior CRM manager to define communication plans across channels
• Ensure a customer-led approach is adopted for all communication plans
• Define requirements for all customer communications including objectives, audience and content
• Manage the CRM event calendar
• Critical part of the process to ensure that all customer communications are executed to plan
• Responsible for briefing in and supporting CRM execs
• Recommend most suitable channels to help maximise reach and effectiveness
• Help test and QA campaigns where relevant
• Work with campaign analysts to develop deep understanding of campaign performance at a customer level
• Help define and build out experiments and A/B tests to consistently optimise existing campaigns
• Ensure that customer communications are driving key business objectives
• Work with key stakeholders to understand key business needs and help translate into briefs for execution
• Present back key campaign learnings to help inform future decision making