CRM Strategy Specialist

at  Ubisoft

Company Description
Job Description
At Ubisoft, we are dedicated to creating immersive and engaging gaming experiences that captivate players around the world. Our CRM Marketing team plays a vital role in building meaningful relationships with our community, enhancing player engagement, and driving retention through strategic, personalized communication strategies.
We are seeking a passionate and analytical CRM Specialist to join our CRM Marketing team. In this role, you will focus on understanding and optimizing the player journey across our gaming titles. You will develop and implement strategies that enhance player experiences, drive engagement, and foster long-term loyalty. To a lesser extent, this individual will also support the development and execution of CRM strategies dedicated to supporting retail marketing, including membership program initiatives.
If you have a deep understanding of player behavior and a knack for creating impactful marketing initiatives, we want to hear from you!

• Player Journey Mapping: Analyze player data to create detailed maps of player journeys, identifying key touchpoints, pain points, and opportunities for engagement.
• Segmentation and Targeting: Drive the development of robust player segmentation strategies based on behavior, preferences, and lifecycle stages, ensuring targeted and personalized marketing efforts.
• Campaign Development: Design and execute targeted CRM campaigns (email, Ubisoft Connect, etc) that guide players through their journey, enhancing their experience and encouraging engagement.
• A/B Testing and Optimization: Implement A/B tests to evaluate the effectiveness of campaigns and initiatives, using insights to optimize future strategies.
• Collaboration: Work closely with game development, product, and design teams to ensure alignment on player experiences and marketing initiatives.
• Performance Analysis: Monitor, analyze, and report on the performance of CRM campaigns, providing actionable insights and recommendations to improve player engagement.
• Player Feedback Integration: Gather and analyze player feedback to continuously improve the player journey and inform marketing strategies.
  Qualifications