CRO and UX Strategist

at  Outliant

ABOUT US:

Outliant is a fully-remote, US-based, digital product development and startup consulting company, with a team of culturally diverse creators whose exceptional skills and talents help conceive seamless digital products. Our teams exhibit work-play energy that supports individual growth, as well as encourages the freedom of creativity and “thinking outside the box.”

REQUIREMENTS:

• 5+ years of experience in UX design and conversion rate optimization.
• Strong expertise in design tools (e.g., Sketch, Figma, Adobe Creative Suite) and familiarity with A/B testing platforms (e.g., Optimizely, VWO).
• Excellent analytical skills with the ability to interpret data and translate findings into actionable strategies for design and optimization.
• Proficiency in conducting user research, usability testing, and creating user personas and journeys.
• A diverse portfolio showcasing previous UX design projects and successful CRO case studies.
• Strong stakeholder management skills to ensure alignment and collaboration across teams and clients.

ABOUT THE ROLE:

We are seeking a talented and innovative CRO and UX Strategist to join our dynamic team. This role is essential in driving conversion rates and enhancing user experiences through both strategic planning and hands-on execution. The ideal candidate will possess a strong background in user experience design, conversion optimization, and a deep understanding of analytics.

RESPONSIBILITIES:

• Strategic Development: Design and implement comprehensive conversion rate optimization strategies that align with business goals and user needs, utilizing data analytics to inform decision-making.
• Hands-On Design: Create user-centered designs by developing interaction models, wireframes, prototypes, and high-fidelity mockups that enhance user experiences and drive conversions.
• User Experience Optimization: Analyze user behavior patterns and pain points through session recordings and analytics to develop actionable insights that improve overall user experience.
• A/B Testing and Experimentation: Lead A/B testing and multivariate testing initiatives, including designing experiments and analyzing results to validate hypotheses and optimize user experiences based on empirical data.
• Iterative Improvement: Collaborate with cross-functional teams to gather user feedback, iteratively refine strategies and designs, and implement changes that enhance user satisfaction and conversion rates.
• Stakeholder Engagement: Present strategic insights, design concepts, and CRO initiatives to stakeholders, articulating the rationale behind decisions and fostering alignment across teams.
• Market Research and Analysis: Conduct market research to identify trends and opportunities for optimization, ensuring that strategies are informed by competitive analysis and user insights.