CRO & Digital Analytics Senior Consultant

at  Dentsu

Job Description:
We are looking for a Digital Analytics & CRO Senior Consultant to be employed in our analytics team.

Key responsibilities:

• Custormer Journey analysis adopting data analytics tool (google analytics and adobe analytics)
• Qualitative analysis using Hotjar, Clarity, Contentsquare, Luckyorange analyzing scrollmap, session recording and heatmap reporting.
• Developing testing ideas, A/B tests and multivariable tests
• Provides input for pitches
• Develops and shares knowledge of Conversion Rate Optimisation
• Lead meetings with clients and convey complex findings to non-technical stakeholders.
• Excellent presentation skills

Qualifications:

• Experience of at least 3-5 years in the fields of conversion rate optimization and web digital data analytics.
• Preferably degree in Technical-Computer Science, Engineering, Internet Sciences, Statistics, Marketing, Mathematics, Physical sciences or similar
• Strong knowledge of the main visual analytics platform (Hotjar, Clarity, Contentsquare, luckyorange and more)
• Strong knowledge of A/B testing and other testing methodologies (VWO, AB Tasty, Omniconvert, Adobe Target or others)
• Good knowledge of Google Analytics and/or other analytics platforms
• Familiarity with Google Tag Manager is nice to have
• Basic skills in using Google Presentation (or Powerpoint) and Google Sheet (or Excel)
• Excellent knowledge of the Italian language
• Good knowledge of the English language

Additional Information
We work with highly motivated people, who support and enrich each other. We live the possibilities of the digital world through home office, meaning you can work anywhere with flexible (annual) working hours. We also value face-to-face exchanges - coffee or tea, biscuits or fruit are all welcomed on board and shared throughout our offices.
If you ever feel the need to take a break from the digital world, we love to get hands on together and use pens, paper, and whiteboards for brainstorming sessions. Need to clear your head? Hit the foosball table, PlayStation, massage bench or yoga mat. For networking and (brain) food, we offer regular exchange formats, like meetings, tech labs and more. Not enough? We are full believers in education and support training, whether it be internally or externally. We support you.
If you feel inspired by us, we’ll probably be inspired by you. Join us now and apply online to make sure we match each other’s expectations. We value diversity and are committed to creating an inclusive environment. We welcome all qualified candidates - regardless of your gender or background, please indicate your salary expectations and possible entry date. We look forward to hearing from you!
Location:
Milan
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanen

• Custormer Journey analysis adopting data analytics tool (google analytics and adobe analytics)
• Qualitative analysis using Hotjar, Clarity, Contentsquare, Luckyorange analyzing scrollmap, session recording and heatmap reporting.
• Developing testing ideas, A/B tests and multivariable tests
• Provides input for pitches
• Develops and shares knowledge of Conversion Rate Optimisation
• Lead meetings with clients and convey complex findings to non-technical stakeholders.
• Excellent presentation skill