CRO Lead - Permanent
at VML Enterprise Solutions
London, England, United Kingdom -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 02 May, 2025 | Not Specified | 02 Feb, 2025 | N/A | Analytics,Google Analytics,Paid Media,Google Tag Manager,Technology,Cx | No | No |
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Description:
WHO WE ARE:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
IF YOU KNOW SOME OF THIS, EVEN BETTER:
- Demonstrate strategic approaches in growing experimentation offerings
- Analytical and statistical theories can be demonstrated with real-World application and client outcomes
- Experience of analytics tools such as Content Square, Google Analytics and Google Tag Manager
- A passion for experimentation, personalisation, data and analysis, keeping in close to industry trends and changes in the field.
- Understanding of all aspects of digital ecosystems, including paid media, social, organic etc and analytics, CX, technology
- Tangible experience of working with optimisation tools.
AT VML ENTERPRISE SOLUTIONS
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.
LI-HYBRID #LI-JM1 #LI-JM1At #LI-EMEA
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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Responsibilities:
- Leading the planning and implementation of experimentation, personalisation and activations across multiple clients leveraging the existing frameworks within the Optimisation team
- Planning and scheduling programme timelines, prioritising test hypotheses for impactful optimisation roadmaps
- Managing a cross functional team which may include developers, analysts, UX and UI designers, and others to ensure experiences are implemented correctly
- Being the SME in the room. Pinpointing business and technical requirements, you are the linchpin between customer needs and technical options and possibilities.
- You have an advisory role and guide the customer towards an approach that best fits their needs
- Translating and guiding clients in finding the best solutions for their challenges
- Guaranteeing that our optimisation team have a full, prioritised backlog
- Liaising with clients to update programme progress ensures alignment of optimisation projects with the client’s business goals, transitioning from a holistic view to specific ongoing delivery.
- You will be presenting the impact benefits via QBR and bi-annual reviews developing and refining the communication of the technical to varied audiences.
REQUIREMENT SUMMARY
Min:N/AMax:5.0 year(s)
Information Technology/IT
Marketing / Advertising / MR / PR
Software Engineering
Graduate
Proficient
1
London, United Kingdom