CRO Specialist

at  CEVA Animal Health LLC

Location: Durham, NC
Job Summary and Purpose:
ThunderWorks is a fast-growing company in the heart of downtown Durham, NC and we are committed to building some of the most fun and exciting brands in the pet industry. As part of Ceva Animal Health, a leading global corporation with a broad portfolio of companion animal products, ThunderWorks is responsible for all US retail for both ThunderWorks and Ceva brands. Our innovative solutions like ThunderShirt, Feliway, ThunderWunders, and ThunderEase are helping millions of dogs and cats (and their families!) around the world live calmer, happier and easier lives. Our pet-friendly organization has a strong focus on teamwork and growth. We’re an agile, energetic entrepreneurial organization operating within Ceva and its global resources.
E-commerce is an instrumental part of our business, and we are looking to add a member to our team who would focus on conversion rate optimization on our DTC websites, and optimizing the customer journey.
Responsibilities and Key Duties:

• Manage multiple DTC websites on Shopify Plus platform
• Plan and execute all content updates
• Partner with Global Franchise team on implementing new features as they are rolled out
• Identify and evaluate opportunities for additional functionality / apps that could improve performance
• Run A/B testing on sites to Improve KPIs (e.g. Conversion Rate)
• Current technology includes Bloomreach and Because app - experience preferred but not required
• Increase personalization throughout the customer journey (website, email, SMS, etc)
• Develop programs to improve conversion, LTV, etc. (ex: subscription program, loyalty program, etc.)
• Lead development and execution of short-term promotions (ex: July 4th; Mother’s Day; Thanksgiving; etc)
• Improve overall customer journey experience from website to customer communication
• Partner with advertising / marketing teams on joint initiatives

Core Competencies and Attitudinal Characteristics:

• Shape solutions out of complexity
• Client focus
• Collaborate with empathy
• Engage and develop
• Drive ambition and accountability
• Influence others

Technical / Functional Competencies:
This job requires the technical skills it takes to design, implement, and measure clean A/B testing on a Shopify Plus website. They need to have strong analytical skills to interpret the testing they are doing, and the impact of other initiatives they may be running. Ideally this candidate has experience in A/B testing software, GA4, and Bloomreach, but this exact technology is not required. This person should have the ability to dive into new platforms, learn, and execute new initiatives.
Qualifications:
Education – 4 year college degree required
Work Experience – 2+ years working in a similar role, with proven performance to drive improved results
Other (consider certifications, specialized knowledge and/or training, etc.) Experience with A/B testing platforms, and ecommerce analytics platforms
Travel Required:
Minimal travel, if any, will be required.

This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, duties and responsibilities or working conditions associated with the job. This job description is not an employment contract. Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business.

• VEVRAA Federal Contractor

**Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law. Ceva encourages men and women, members of all racial and ethnic groups, individuals with disabilities and veterans to apply.
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