CRO Specialist (Marketing - Luxury Travel)

at  Zicasso

COMPANY OVERVIEW

Zicasso is a leading luxury travel company that creates personalized, life-enriching experiences for discerning travelers. Founded in Silicon Valley, our unique approach to travel blends cutting-edge technology and the unsurpassed destination expertise of our top travel specialists worldwide.
As a member of our team, you’ll contribute to creating experiences that consistently earn us thousands of 5-star reviews. You’ll be part of a company recognized as “Best in Travel” by TRAVEL+LEISURE magazine and regularly featured in notable publications such as The New York Times, The Wall Street Journal, BBC, and CNN. By joining Zicasso, you’ll play a key role in bringing travel dreams to life – pushing the boundaries of what’s possible in luxury travel experiences.
As a fully remote company spanning five continents, we foster a dynamic, progressive global work environment that values creativity, initiative, and continuous learning. We’re seeking passionate, data-driven individuals who thrive in a high-performance environment and are eager to contribute to our innovative company culture underpinned by the pursuit of excellence, integrity, and teamwork.
Our global team comes together annually for an in various locations, providing a unique opportunity to share ideas, collaborate in person, and strengthen our culture. This event embodies our commitment to both professional growth and the transformative power of travel.
Join us in shaping the future of luxury travel while working towards our vision: to create a more connected humanity through travel. To learn more, visit www.zicasso.com.

REQUIRED SKILLS AND EXPERIENCE

• 3-5 years of experience in conversion rate optimization and digital marketing.
• Strong analytical and problem-solving skills with a data-driven approach.
• Hands-on experience in web analytics tools (Google Analytics, Adobe Analytics, etc.), A/B testing platforms (Optimizely, VWO, Hotjar, etc.), and experience with SEMRush/Ahrefs.
• Proven experience with user experience (UX) design principles and best practices.
• Strong understanding of Unbounce, HTML, CSS, and JavaScript for website modifications.
• Excellent communication and presentation skills to effectively communicate findings and recommendations.
• Ability to work independently and collaboratively within a cross-functional team.
• Proven project management skills for multiple ongoing projects and tasks
• Sense of ownership and pride in your performance and its impact on company’s success
• Effective time-management and organizational skills.
• Great interpersonal skills with a team-player mentality
• Bachelor’s in Marketing or similar field required. Alternatively, relevant coursework or certifications in SEO, digital marketing, or web technologies will be considered.

DESIRED EXPERIENCE

• Experience with e-commerce platforms (e.g., Shopify, Magento)
• Master’s in Marketing, MBA or similar relevant field
• Experience working in a fast-paced, startup environment.

THE ROLE

We are looking for an experienced, hands-on Conversion Rate Optimization (CRO) professional to join our Marketing team! As a CRO Specialist you will be responsible for driving user behavioral performance on our website, PPC landing pages, consumer intake forms, and digital platform conversions through data-driven optimization strategies. This role requires a deep understanding of user behavior, web analytics, and A/B testing methodologies to enhance user experience and increase lead generation for our US-based audience.
This is an international, fully-remote, freelance contractor position, working from home, at a location outside of the United States. We are particularly seeking candidates who are based in South Africa.
There is flexibility in your work hours but we expect that you will generally maximize your overlap with US Central Time, eg. until 1pm CT (GMT -6).

KEY RESPONSIBILITIES

• Develop and execute A/B and multivariate testing strategies to optimize website, landing page, and intake form performance.
• Analyze website and funnel analytics to identify areas of improvement, content initiatives, and opportunities for conversion lifts.
• Collaborate with design, development, and marketing teams to implement test variations and track results.
• Interpret data and provide actionable insights to improve website performance and user experience.
• Develop and maintain a robust CRO roadmap aligned with overall business objectives.
• Conduct regular competitive analyses on methodologies and practices.
• Stay up-to-date with the latest CRO trends and best practices.
• Track and report on conversion metrics, trends, and test results to key stakeholders.