Cultural & Consumer Insights Lead

at  Match Group

HINGE IS THE DATING APP DESIGNED TO BE DELETED

In today’s digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.

ABOUT THE ROLE

Hinge is hiring a Cultural & Consumer Insights Lead to play a highly visible, strategic role within Hinge’s marketing team. The Cultural & Consumer Insights Lead will be responsible for leading a new team dedicated to understanding the cultural forces shaping modern dating across different global markets. The mission of the Cultural & Consumer Insights team is to uncover deep human insights, and translate them into business-wide strategies that will help Hinge lead and innovate in the dating app category. As the leader of this team, you will drive the execution of the roadmap and set the foundation for integrating cultural & consumer insights into our marketing and product strategies, ensuring Hinge remains a culturally relevant and inclusive brand.

RESPONSIBILITIES

• Thought Leadership: Drive the execution of Hinge’s Cultural & Consumer Insights roadmap and build cross-functional buy-in by showing how your work could inspire relevant marketing and product strategies.
• Deep Research Expertise: Direct internal teams and external partners through a variety of research methods (qualitative, quantitative, ethnographic, semiotics) to investigate important cultural dynamics affecting Hinge and dating globally. Partner with UXR, Business Intelligence, and Finance to leverage internal data where needed.
• Storytelling & Strategy: Synthesize large amounts of research across different sources and connect the dots into clear insights stories that are easily digestible and prone to ignite action.
• Workshops & Socialization: Organize and facilitate workshops with marketing and product teams to socialize cultural insights and ensure they are integrated into strategic planning at the right time.
• Agency Management: Direct external research and strategy agencies, providing clear briefs and strategic direction to ensure their work aligns with Hinge’s Cultural & Consumer Insights goals. Oversee the quality and relevance of agency deliverables, and ensure they are grounded in actionable insights that move Hinge’s marketing and product strategies forward.
• Global & Local Perspectives: Balance global trends with regional and local cultural nuances, ensuring that Hinge’s brand messaging and product features resonate with diverse audiences worldwide.